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INDUSTRY PLAYBOOK LIBRARY

At Canopy Creative, we’ve learned that no two industries face the same challenges when it comes to immersive technology. A healthcare provider needs tools that are empathetic and accessible, while a sports arena demands scale, spectacle, and reliability under pressure. That’s why we’ve built our Industry Playbook Library, a resource designed to share clear, practical pathways for applying VR, AR, MR, and immersive media across different sectors.

Each playbook distills our experience into a structured guide: outlining what works, where the pitfalls lie, and how to achieve results that matter, whether that’s stronger engagement, improved training outcomes, higher foot traffic, or measurable ROI. These are not cookie-cutter solutions; they’re tailored frameworks rooted in real-world projects, lessons learned, and forward-thinking strategies.

Our playbooks cover all the sectors we serve, from Healthcare & Aged Care to Retail & Flagships, Training & Simulation, Museums & Cultural Institutions, Theme Parks & Attractions, Automotive Showrooms, and more. Each one is built to help decision-makers and creative leads move beyond the hype and into practical, achievable action.

This library is constantly evolving as we push into new frontiers and refine best practices. Explore it as a starting point, use it as a benchmark, and see how immersive technology can transform the way your industry connects with people.

Aged Care VR Playbook

A practical playbook for aged care leaders to plan and run synchronized VR entertainment that lifts resident engagement and wellbeing. Clear KPIs, budgets, hygiene & privacy, and step-by-step guidance.

Airports And Duty Free Playbook

Airport-grade playbook for AR wayfinding, duty free virtual try‑on, and synchronized concession offers. Step‑by‑step MVP, KPIs, data spec, and budget bands to raise per‑capita revenue and reduce friction.

Arts And Theatre Playbook

A practical AR playbook for theatres to lift trailer→ticket conversion, memberships/donations and concessions per-cap. Step-by-step MVP, KPIs, data spec, and budget bands with links to readiness, privacy, and pilot guides.

Casino & Resort Playbook

A practical AR/VR playbook for casinos and integrated resorts to raise non‑gaming per‑cap, drive loyalty opt‑ins, smooth queues and prove sponsor value, without breaching gaming compliance. MVP scope, KPIs, data spec, pilot design, budgets and risk controls.

CEC Playbook

A practical CEC playbook for B2B brands to lift MQL→SQL, compress sales cycles and grow win rate/AOV using guided story bays, theatre moments, AR true‑scale fit‑checks and CPQ/CRM handoff. Step‑by‑step MVP, KPIs, data spec, budgets and pilot design.

Education & Science Centres Playbook

A practical AR/VR playbook for science centres, children’s museums and planetariums to grow school bookings, boost learning outcomes and dwell, and prove sponsor value—child‑safe, accessible, and ops‑ready. MVP, KPIs, data spec, budgets and pilot design.

Entertainment & Media Playbook

A practical AR/VR playbook for studios, streamers, broadcasters and live events to turn fandom into measurable watch-time, subscriber starts and sponsor value—rights-safe and ops-ready. Step-by-step MVP, KPIs, data spec, budgets and pilot design.

Esports & Broadcast Stages Playbook

Blueprint for leagues, teams, TOs, arenas, and broadcasters to lift watch‑time, sponsor ROI, and in‑venue spend with compliant XR activations.

Events & Activations Playbook

Step‑by‑step blueprint for brand managers and event producers to plan immersive activations that boost engagement, attribution, and ROI — from pop‑ups to projection mapping.

Hospitality Playbook

Step‑by‑step playbook for hospitality leaders to create immersive dining, bar, and venue experiences that lift dwell, spend, and social share — with projection mapping, LED, and AR activations.

Higher Education Playbook

A practical playbook for university and TAFE leaders to deploy immersive learning and campus experiences — from AR labs to projection mapping — with KPIs, ROI, and compliance.

Industrial & Manufacturing Playbook

Step‑by‑step playbook for operations, safety, and training managers to deploy XR solutions — from AR maintenance to projection mapping and LED factory dashboards.

Immersive Showrooms Playbook

Step‑by‑step playbook for B2B and premium brands to deploy immersive showrooms that boost engagement, shorten sales cycles, and prove ROI — with projection mapping, LED, and XR demos.

Museums & Cultural Playbook

Step‑by‑step playbook for museums, galleries, and cultural institutions to deploy immersive storytelling, projection mapping, and AR/VR exhibits that boost engagement, learning, and sponsor ROI.

Location‑Based Entertainment Playbook

Blueprint for FECs, arcades, and pop‑ups to deploy XR attractions, projection mapping, and LED stages that boost throughput, repeat visits, and sponsor ROI.

Real Estate Playbook

Step‑by‑step playbook for residential and commercial property leaders to use XR, AR/VR tours, and projection/LED showrooms to drive leads, conversions, and tenant engagement.

Public Art & Light Festivals Playbook

Blueprint for civic, cultural, and festival organisers to use projection mapping, LED, and XR activations that increase dwell, tourism, and sponsor ROI while ensuring compliance.

Sports Arenas & Stadiums Playbook

Blueprint for stadium and venue operators to deploy XR, projection mapping, and LED activations that boost fan engagement, sponsor ROI, and per‑cap revenue.

Retail & Flagships Playbook

Step‑by‑step playbook for retailers and flagship designers to use AR/VR, projection mapping, and LED activations that increase dwell, sales, and brand loyalty.

Theme Parks Playbook

Step‑by‑step playbook for park operators and attraction designers to use XR, projection mapping, and LED shows that boost dwell, per‑cap spend, and repeat visitation.

Training & Simulation Playbook

Step‑by‑step playbook for training, safety, and ops leaders to deploy VR/AR simulations that reduce incidents, improve skills retention, and cut training costs.

Visitor & Experience Centres Playbook

Step‑by‑step playbook for CVC and brand centre leaders to deploy XR, projection mapping, and LED activations that boost visitor engagement, sponsor ROI, and learning outcomes.

Defense & Emergency Simulation Playbook

Step‑by‑step playbook for defense, aerospace, law enforcement, and emergency leaders to deploy XR simulations that improve readiness, cut risk, and lower costs.

Zoos & Aquariums Playbook

Step‑by‑step playbook for zoo and aquarium leaders to deploy AR/VR, projection mapping, and LED activations that boost visitor dwell, donations, and conservation impact.

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