Location-Based Entertainment
High-throughput attractions without chaos. We choreograph projection, LED, holograms and free-roam VR for fast resets, high uptime and repeat visits, with seasonal content and sponsor swaps that publish safely. One team handles design to live service, so you focus on the guests.
We design and deliver location-based entertainment (LBE) attractions that run cleanly at scale.
Projection mapping, LED, holograms and free-roam VR are choreographed into one show flow, queue → brief → show → exit/merch, so groups move, resets are fast and operators stay calm.
We model guests per hour (GPH) for your footprint and staffing, specify for sub-90-second resets, and engineer for 99%+ uptime with spares, failovers and remote monitoring.
Content won’t go stale. Seasonal packs, sponsor frames and mode templates publish safely, often without downtime. Day/peak/event modes switch instantly; hygiene and accessibility are designed in (comfort options, clear sightlines, seated/low-motion variants).
We plan safety and compliance from the start, egress, load limits, cable paths, privacy for sensors, and provide simple runbooks your team can actually use. Revenue levers are built in: ticketing tiers, photo/UGC capture, brandable hero moments, F&B tie-ins. You get a single point for concept, integration, commissioning and live service, no supplier spiderweb, just an attraction that earns repeat visits and strong NPS.
What Success Looks Like
GPH ↑
Guests per hour rises with optimized brief/queue/show/reset flow.
Reset time ↓
Target sub‑90s between groups for operator‑calm turnover.
Uptime 99%
Show stops per 100 hours minimized via spares and monitoring.
Repeat/NPS ↑
Return visits and satisfaction improve with fresh content modes.
What we build in LBE
Pick the format that fits your footprint and staffing; every option is modeled for GPH, reset time and uptime.
Projection‑mapped plaza/facade/room shows
Mixed‑reality hero moments (holograms + light/sound)
Free‑roam VR arena
Walk‑through interactive zones (iot sensor‑driven)
Photo/UGC hero moments (sponsorable)
Seasonal takeovers and swaps
Designed for flow. Measured in GPH.
We choreograph queue → brief → show → exit to hit throughput targets. Modes switch for day/peak/event. Runbooks, spares and weekly checks keep ops calm.
industry FAQ
Will this slow fan flow?
No. We design for fast interactions and wide aisles.
Can sponsors update content on game day?
Yes. A governed CMS lets sponsors push pre-approved content.
How does it integrate with broadcast and Daktronics?
Free‑roam VR arena
What happens during concerts or non-sport events?
Modes switch to alternative content maps and cues.
What are the typical ROI levers for venues?
Sponsorship, premium seat conversion, F&B uplift and retail.
Plan your attraction
Book a free workshop. We’ll map goals, footprint and KPIs, then deliver a throughput model and a banded estimate.