The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Decide and prepare

Pick one mechanic and one clean path (digital or on‑site). Get rights/clearances (talent likeness, music, clips) and platform policy pre‑approvals. Define consent copy and age‑gates. Wire CDP/CRM and reminder/marketing automation flows. Publish brand‑safety rules and share‑frame presets.

Lock scope with the Navigator
Rights & likeness checklist; alt assets prepped
Platform policy pass (Apple/Google/social)
Consent copy; moderation & takedown flow

Step 2: Configure and train

Integrate watch/subscribe CTAs to app/web, CDP/CRM mapping, voucher issuance and POS validation for sponsors. MDM‑lock event devices and set show‑control for pop‑ups/signage. Train social/community managers and event crew on scripts, moderation and incident logging.

• Pre‑cache assets; device matrix QA • Tag Manager → Analytics/CDP → CRM/MA/Ad‑server • One‑tap reminder & deep links • Sponsor voucher fallbacks and fraud controls

Step 3: Run the pilot

• Heatmap watch; redeploy signage • Incident log and on‑call rota • Daily CDP/CRM/MA reconciliation • Sponsor reporting checks

Step 4: Test, Record, Improve In Live Service

• Zero Sev‑1 incidents • Attribution verified to watch/subs/sponsor • Roll to more titles or venues

Frequently Asked Questions

Will platform policies block our effects?

We pre‑submit against platform rules and maintain backups. We avoid prohibited claims/keywords and keep alt assets ready.

How do we avoid rights headaches?

Lock likeness/music/clip rights early. Use a rights checklist, watermarked previews and alt assets. Keep a takedown path ready.

Can we attribute watch/subs and sponsor value?

Yes. Use tagged links/unique URLs and voucher mappings. Data flows to CDP/CRM and sponsor dashboards with EMV methodology.

What about content moderation and safety?

Use pre‑approved share frames, profanity filters, visible policy links and a takedown workflow.

Will this bog down events networks?

We pre‑cache assets, use edge CDN and offline animations, add dense QR/totems and run load tests.

What to track from day one

Props: session_id, user_id_hashed, device, os, app_version, ip_id/title_id, venue_id, sponsor_id, timestamp. Events: ar_start, ar_complete, photo_capture, share, sync_unlock, cta_watch_now, cta_set_reminder, sub_start, qr_scan, geo_checkpoint, voucher_issue, voucher_redeem, merch_click, crash. Destinations: realtime ops; CDP/CRM; sponsor dashboard; warehouse for uplift and assisted revenue. Privacy: consented capture, data minimisation, age‑gates where appropriate.

• Realtime ops • CDP/CRM for watch/subs • Sponsor dashboard • Warehouse for uplift & assisted revenue

Tech stack & integration

Front‑end: WebAR/Face AR (browser) + optional app SDK for sync; kiosk wrapper for LBE.
Assets: DCC pipeline with PBR, LODs and baked lighting; likeness QA.
Back‑end: CMS for tentpoles/seasons; **CDP/Analytics**, **CRM/MA**, voucher/coupon service; optional queue for high loads.
Destinations: **CDP/CRM** (opt‑ins, watch/sub events), marketing automation (reminders), ad‑server tags for EMV.
Ops: MDM for event devices; monitoring; show‑control/signage (SPARC) for leaderboards.

• Tag Manager → Analytics/CDP → CRM/MA + Ad‑server • Versioned content & rollback • Monitoring and crash alerts • Fraud controls on vouchers

Example MVP

1–2 face filters or 1 hero AR scene; 3 easter‑eggs; 1 preset share frame; 1 sponsor mechanic; clean deep‑links to watch/subscribe; optional sync unlock. Pop‑up kit: 60–90s scene with UGC capture and sponsor frame. Comfort & safety: SFW defaults, brightness limits, strobe‑safe, non‑AR fallback with identical CTAs.

• Time‑to‑first AR

Download journey blueprint || /resources/ops-checklists#journey

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Face/WebAR Promo Filters

Character try‑on, artifact placement, share frames with watch‑now CTA.

Second‑Screen Sync

Audio/watermark detection unlocks AR scenes during trailer/episode.

Festival Scavenger

Geo/QR hunt for IP easter‑eggs; sponsor reward; leaderboard.

Virtual Premiere Room

Browser‑based 3D foyer with cast moments; watch‑now handoff.

Pop‑Up LBE Booth

60–90s hero scene (WUNDR‑style) for malls/festivals; UGC capture.

Sponsor Co‑Branded AR

Brand mechanic matched to show theme with voucher redemption.

What you get: watch‑time and subs you can attribute

Face/WebAR promos make fans part of the world in seconds; second‑screen sync turns trailers and episodes into unlockable moments; festival scavengers and pop‑up LBE create headlines and sponsor proof. Every interaction flows to CDP/CRM and ad‑server tags so you can show lift, not vibes.

One‑tap watch/subscribe reminders
Sponsor vouchers with POS‑verified redemption
Clean campaign IDs for EMV and PR reporting

Trailer to watch conversion +2–4pp
Sub starts +0.5–1.5pp
EMV +$50–250k per tentpole (scale‑dependent)

Entertainment & Media Playbook

You’re judged on trailer watches, sub starts, EMV and clean sponsor attribution, without rights or safety headaches.

This page lays out a focused, auditable program that turns fan joy into watch-time, subs and revenue.

See More Insights Into Immersive In Entertainment

KPIs & targets

Trailer→watch **+2–4pp**; subscriber starts **+0.5–1.5pp**; share rate **≥8–15%**; scavenger completion **≥40–60%**; EMV uplift **+$50–250k** per tentpole (scale‑dependent). Ops: crash‑free **≥98%**; time‑to‑first AR **<10s**.

ROI snapshot

Use Inputs_Marketing: campaign reach × AR take‑rate; Baseline vs XR conversion (trailer→watch, watch→sub); LTV/ticket/merch; sponsor fees; Attribution_Factor **0.5–0.7** with tagged links/unique URLs; Social_Amplification_Value for EMV. Read ROI_Marketing for NPV/3‑year ROI/payback.

Validate with tagged links/codes
Attribute by title/zone/time
Sponsor‑ready EMV methodology

Pilot Design Example

Digital A/B by geo/audience and on‑site zone split with like‑for‑like content. Sample: **≥50k sessions** for directional reads. Exit gate: KPI thresholds, **0** Sev‑1, policy/legal pass, attribution verified. Scale by adding sync mode or second mechanic.

• Hold creative/offer mix constant • Pre‑register analysis plan • Stakeholder readout deck template

Safety, Privacy & Compliance in Entertainment & Media

Immersive activations in entertainment and media must respect audience rights, IP licensing, and safety regulations. No unauthorised data capture. Projection mapping, LED stages, and AR/VR fan experiences must meet venue safety codes and accessibility standards. Events should include clear signage, consent notices, and opt-out paths. Accessibility defaults: captions, high-contrast visuals, strobe-safe content, and mobility support. Festival and broadcast activations must protect audience identity, respect broadcast compliance, and ensure sponsor transparency.

• Respect IP licensing and broadcast rights • No unauthorised data capture • Projection/LED installs meet venue codes • Accessibility defaults (captions, high-contrast, strobe-safe, mobility support) • Clear signage and consent for fan activations • Sponsor transparency

Risks & mitigations

**Rights/clearances delays** — early talent/IP approvals, likeness & music rights checklist, alt assets.
**Platform policy failure** — pre‑submit effects, avoid prohibited claims/keywords, maintain backups.
**Content moderation** — pre‑approved share frames, profanity filters, reporting & takedown flow.
**Network/load at events** — pre‑cache, edge CDN, offline animations, QR density, signage guidance.
**Privacy/consent gaps** — clear consent in‑flow, data minimisation, opt‑out, visible policy links.