Step 1: Decide and prepare
Pick one mechanic and a single lobby→destination path. Secure regulator and security approvals; define geofences (no camera capture on gaming floor). Confirm POS/PMS/ticketing/loyalty wiring. Publish consent copy and responsible‑gaming links.
Lock scope with the Navigator
Map pilot zones and time windows
Age‑gates for alcohol and show content
Approve privacy, signage and disclaimers
Step 2: Configure and train
Integrate POS/PMS/ticketing and loyalty; set voucher fallbacks. Wire queue‑time and F&B availability APIs. Kiosk/tablet MDM lock‑down. Train concierge/hosts on scripts and exception handling.
Step 3: Run the pilot
Step 4: Test, Record, Improve In Live Service
Plan my resort pilot
Casino & Resort Playbook
Frequently Asked Questions
Will AR breach gaming rules or slow the floor?
No. We geofence the gaming floor and disable camera capture there. Lobby and retail flows are short, with non‑AR equivalents and clear responsible‑gaming links.
How do we handle privacy and security?
Pseudonymous IDs, coarse geo‑cells, minimal PII, consented opt‑ins, retention limits, signed builds and audit logs. Visible policy links throughout.
Can we attribute revenue and opt‑ins to the program?
Yes. Use voucher codes and POS/PMS mapping; loyalty joins as a second signal. Report by tower/zone/time for sponsor‑ready proof.
What if network coverage is patchy indoors?
Pre‑cache assets, use edge CDN and offline animations. Run Wi‑Fi/DAS soak tests before launch and monitor during live days.
How do we keep queues safe?
Seat‑first design, short loops, brightness controls, crowd‑aware routing and marshals at peak windows.
What to track from day one
Common props: session_id, guest_id_hashed, segment (VIP/general), tower_id, zone_id, poi_id, offer_id, order_id, ticket_id, app_version, timestamp.
Track: wayfinding_start/complete, queue_view, ar_tryon_start/place, offer_view/click, voucher_issue/redeem (pos_id), reserve_start/complete, ticket_purchase, scavenger_scan/complete, loyalty_opt_in, share, crash.
Destinations: realtime ops; CRM/loyalty; POS/ticketing; PMS attribution; warehouse for per‑cap and flow.
Tech stack & integration (resort‑grade)
Front‑end: resort app SDK + WebAR fallback; kiosk/tablet wrappers for lobby/concierge.
Back‑end: **PMS**, **POS**, **loyalty/CRM**, **ticketing/box office**, **CMS**; optional **SPARC** for live signage/leaderboards.
Security/IT: geofencing (no capture on gaming floor), network segmentation, MDM, signed builds, audit logs.
Data: pseudonymous IDs; coarse geo‑cells; no face/body analytics; retention limits; opt‑in only.
Example MVP
One lobby→destination path with **4–6 POIs**, **1–2 retail try‑on scenes**, **1 scavenger chain (3 stops)** and **1 sponsor frame**. Strobe‑safe content, brightness controls, non‑AR fallback with identical rewards.
AR Wayfinding & Crowd Guidance
Arrows with ETAs to check‑in, restaurants, retail, spa, box office; crowd‑aware routing.
Retail/Duty‑Free AR Try‑On
Sunglasses, watches, cosmetics; reserve/pay; pickup route.
Restaurant & Bar Promos
Table‑side upsells, happy‑hour countdowns, age‑gated.
Show & Event Drive
Atrium/jumbotron sync; AR easter‑eggs unlock ticket discounts/seat upgrades.
Resort Scavenger
QR/marker hunt with instant rewards and leaderboards.
VIP/Host Toolkit
Concierge vignettes, private offers, walk‑to‑venue nav.
VR Staff Training
Service/safety drills (queue triage, recovery, incident response).
What you get: per‑cap revenue up, queues down, attribution that holds up to audit
Camera‑up arrows calm the lobby and ease wayfinding.
Hyper‑local offers and duty‑free try‑on convert dwell into revenue.
Scavengers and second‑screen moments create shareable highlights.
Shared immersive experiences on the gaming floor promote interaction.
All results attribute by tower/zone and time, wired to POS/PMS/loyalty.
One‑tap reserve, queue‑join or voucher
Pickup routing and staff prompts
Sponsor frames with verified redemptions
Lift non‑gaming per‑cap and verified opt‑ins
Reduce queue time and misdirects
Attribute by tower/zone/time for clean reporting
KPIs & targets
Revenue/marketing: non‑gaming per‑cap **+5–10%** (target zones); redemption **10–20%**; loyalty opt‑ins **+20–40%**; show ticket conversions **+2–5pp**.
Guest experience: wayfinding completion **≥70%**; check‑in/box office queue **−10–20%**; CSAT/NPS **+10 pts**.
Ops quality: crash‑free **≥98%**; time‑to‑first‑AR **<10s**.
ROI snapshot
Validate with tagged codes and loyalty IDs
Attribute by tower/zone/time
Sponsor renewal proof in one deck
Pilot Design Example
Safety, Privacy & Compliance in Casinos & Resorts
Immersive activations in gaming and resort environments must meet regulatory, safety, and accessibility standards. No biometrics or personal identifiers. Age-gates and consent notices required for gaming-related activations. Projection mapping, LED shows, and LBE lounges must comply with fire, crowd, and venue codes, avoiding strobe risks. Guest data (loyalty IDs, spend, engagement) must flow securely to CRM with consent. Accessibility defaults include captions, high-contrast UI, strobe-safe content, and seated-friendly experiences.
Risks & mitigations
Address compliance and privacy up front; handle network variability with pre‑cache and offline animations; improve wayfinding accuracy with landmark prompts; reduce POS/PMS complexity with voucher fallbacks; design short loops for crowd safety.