The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define objectives & approvals

Pick 1–2 primary KPIs: dwell time, leads, sponsor redemptions, or share rate. Secure venue and brand approvals (rights, safety, IP).

Choose 1–2 KPIs
Secure venue approvals
Confirm sponsor integration lead

Step 2: Configure formats & tech

Select your activation mix — pop‑up, projection, LED — and lock the tech: WebAR, SPARC signage, POS/CRM integration, and safe defaults.

- Projection/LED config with safety codes - WebAR/QR entry ≤10s - POS/CRM integration - Content pre‑screened for brand/IP

Step 3: Run pilot activation

- One 2–3 day pop‑up or roadshow stop - Target 5–10k engagements - Collect opt‑ins with clear signage

Step 4: Test, Record, Improve In Live Service

- Dwell +15–30% - Social share uplift 10–20% - Sponsor ROI +8–15% - Leads/opt‑ins benchmarked

Frequently Asked Questions

Do projection mapping installs need permits?

Yes. All projection and LED installs must pass venue and city safety approvals, including fire and crowd codes.

How do we track sponsor ROI?

Voucher redemptions and opt‑ins flow into CRM/POS. Sponsors receive dashboards with redemption, dwell, and share rates.

Can this run offline?

Yes. Content can be cached, with data exports synced post‑event. QR entry ≤10s offline‑ready.

What’s the smallest viable pilot?

1 pop‑up booth, 1 projection or LED install, and 1 sponsor photo filter. Run over 2–3 days with opt‑in signage.

How do we scale?

If KPIs are green, replicate to multiple cities, expand projection/LED footprints, and rotate sponsor activations.

What to track from day one

Track session_id, dwell time, opt‑ins, voucher issue/redeem, sponsor clicks, social shares. No biometrics; only anonymous or opt‑in data.

- session_start/end - dwell_minutes - opt_in - voucher_issue/redeem - sponsor_click - social_share

Tech stack & ops

WebAR + QR codes, SPARC signage/analytics, projection/LED rigging with certified contractors, CRM/POS integrations. Ops: MDM for staff devices, daily safety checks, clear signage.

- WebAR/QR codes - Projection/LED rigging standards - CRM/POS integrations - Ops: MDM + safety checks

Example MVP

1 pop‑up booth with AR scavenger (3 stops), 1 projection mapping or LED install, 1 sponsor‑tagged photo filter. QR entry ≤10s, opt‑in signage.

- Pop‑up booth with AR scavenger - Projection/LED install compliant with codes - Sponsor photo filter - QR entry ≤10s, opt‑in signage

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

Pop‑Up Booths

Branded AR/VR pods with fast opt‑in.

Projection Mapping

Façades, stages, and product launches.

LED Installations

Dynamic walls or cubes for dwell zones.

Scavenger Hunts

QR + AR with rewards.

Photo Frames/Filters

Social‑first content with sponsor tags.

Why immersive works for events & activations

Immersive activations turn passive footfall into engaged audiences. Projection mapping, AR scavengers, and LED walls keep people present, sharing, and spending — while sponsors see measurable outcomes.

Dwell time increases as visitors stay +15–30% longer
Social share enabled AR/photo boosts 10–20% online engagement
Sponsor ROI enabled trackable redemptions +8–15%
Lead capture grants higher opt‑ins via interactive touchpoints

Lift dwell time and social shares
Attribute sponsor ROI with clean redemption flows
Run compliant projection/LED and pop‑up activations

Events & Activations Playbook

You need activations that wow crowds, drive clear sponsor value, and survive compliance checks.

This playbook gives you the roadmap, formats, KPIs, budgets, and risks, so you can say yes to immersive without guesswork.

See More Insights Into Immersive In Events

KPIs & targets

Dwell time
+15–30%.

Social share
uplift 10–20%.

Sponsor ROI
+8–15% redemptions.

Opt‑ins
≥20–30% of engaged.

Ops
crash‑free ≥98%, QR entry ≤10s.</p>

ROI snapshot

Inputs: unique visitors × engagement rate, opt‑ins, voucher redemptions, social reach. Add dwell uplift × sponsor CPM‑eq × F&B spend.

- Dwell uplift × sponsor CPM - Opt‑ins × conversion value - Redemptions × CPA - F&B uplift × dwell - Payback

Pilot Design Example

Run a single 2–3 day activation (pop‑up + projection/LED). Thresholds: 5–10k engagements, 20–30% opt‑ins, 8–15% redemptions, 10–20% share rate, zero safety incidents.

- 2–3 day activation - 5–10k engagements - 20–30% opt‑ins - 8–15% redemptions - 10–20% share rate - Zero safety incidents

Safety, Privacy & Compliance in Events & Activations

Activations must meet venue, city, and brand safety codes. Projection mapping and LED installs require certified rigging, fire and crowd approvals, and brightness/strobe safety. Pop‑ups and LBE booths must include clear signage, opt‑in policies, and supervised operation. No biometrics or personal identifiers; anonymous or opt‑in data only. Accessibility defaults: captions, high‑contrast, strobe‑safe, mobility support.

• Certified rigging & safety codes • Projection/LED brightness & strobe‑safe • Pop‑ups/LBE booths supervised • Opt‑in signage & clear policies • No biometrics, only opt‑in data • Accessibility defaults (captions, high‑contrast, strobe‑safe, mobility support)

Risks & mitigations

Risks: weather disruption, rigging safety, IP/rights issues, low opt‑ins, device theft. Mitigations: tents/canopies, certified rigging, pre‑cleared content, opt‑in incentives, staff supervision.