The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define Goals

Select goals: conversion, dwell, loyalty, a combination of the three or something else.

Align with your brand and sponsor partners.

Choose conversion/dwell/loyalty
Align brand & sponsors
Rights approvals

Step 2: Configure tech & formats

Choose AR, VR, projection, or LED. Lock vendors, select 2–3 hero products, integrate POS/CRM.

- AR/VR modules - Projection/LED rigs - POS/CRM integration - Staff enablement

Step 3: Run pilot activation

- 1 pilot store/zone - 1–2k shoppers engaged - Track dwell, conversion, loyalty

Step 4: Test, Record, Improve In Live Service

- Conversion uplift 10–20% - Dwell uplift 15–30% - Loyalty +10–20% - Sponsor ROI proven

Frequently Asked Questions

Do AR try‑ons replace physical fitting?

No. They complement it and reduce queues.

How do we prove ROI?

Through conversion uplift, dwell uplift, and POS/CRM attribution.

Do projection/LED installs need permits?

Yes. All installs must meet building codes.

What’s the MVP?

1 AR try‑on, 1 VR demo, 1 projection feature, 1 LED wall.

How do we scale?

Expand AR/VR modules, add projection/LED zones, replicate to more stores.

What to track from day one

Track dwell, conversion, opt‑ins, sponsor activations, repeat visits. Anonymous or opt‑in only.

- dwell_minutes - conversion - opt_in - sponsor_redemption - repeat_visit

Tech stack & ops

AR/VR platforms, projection/LED rigs, POS/CRM integration, SPARC analytics. Ops: vendor certification, safety codes, offline fallback.

- AR/VR platforms - Projection/LED rigs - POS/CRM integration - SPARC analytics

Example MVP

1 AR try‑on, 1 VR demo, 1 projection feature, 1 LED wall. POS/CRM integrated, opt‑in signage.

- AR try‑on - VR demo - Projection feature - LED wall

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

AR Try‑Ons

For spparel, accessories, beauty and more.

VR Product Demos

Create high‑value interactions and experiences.

Projection Mapping

Façades and feature zones.

LED Walls

Create storytelling and sponsor content.

Why immersive works in retail

Projection mapping, LED walls, AR try‑ons, and VR product demos turn stores into destinations that drive engagement, sales, and loyalty.

Conversion increased by 10–20% with AR try‑ons
Dwell time up by 15–30% with immersive zones
Loyalty increases with repeat visits increased by 10–20%
Sponsor ROI is measurable through activations with attribution

Lift dwell and conversion
Increase loyalty and repeat visits
Deliver measurable ROI for sponsors/brands

Retail & Flagships Playbook

You’re judged on conversion, dwell, and loyalty.

You need immersive formats that engage shoppers, boost sales, and deliver sponsor/brand ROI.

This playbook shows how.

See More Insights Into Immersive In Retail

KPIs & targets

**Conversion** +10–20%. **Dwell** +15–30%. **Loyalty** +10–20%. **Sponsor ROI** +8–15%. Ops crash‑free ≥98%.

ROI snapshot

Inputs: sales uplift × volume, dwell uplift × spend, sponsor activations × CPA. Payback within 12–18 months.

- Sales uplift × volume - Dwell uplift × spend - Sponsor activations × CPA - Payback

Pilot Design Example

Run 1 AR try‑on, 1 VR demo, 1 projection feature, 1 LED wall. Target: 1–2k shoppers, KPIs met, zero incidents.

- 1 AR try‑on - 1 VR demo - 1 projection feature - 1 LED wall - 1–2k shoppers - Zero incidents

Safety, Privacy & Compliance in Retail

Projection/LED installs must meet building codes. AR/VR requires opt‑ins and CRM transparency. Accessibility defaults: captions, high‑contrast, strobe‑safe. No biometrics. Sponsor activations supervised.

• Building code compliance • Opt‑in signage • CRM transparency • Accessibility defaults • No biometrics • Supervised sponsor activations

Risks & mitigations

Risks: low adoption, integration issues, safety approvals. Mitigations: clear ROI framing, certified installs, staff induction.