top of page
canopy creative banner logo in white
Canpy Creative primary logo 2025

The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Step 1: Define learning and engagement goals

Pick 1–2 goals: student retention, participation, or campus experience differentiation. Align with faculty and IT.

  • Choose retention/participation/differentiation

  • Align with faculty leads

  • Confirm IT support

Step 2: Configure tech & content

Select AR labs, VR training, or projection/LED formats. Lock vendor, pick 2–3 modules, integrate LMS/CRM.

- AR labs/VR training modules - Projection/LED config with codes - LMS/CRM integration - Staff enablement

Step 3: Run pilot modules or events

- 1–2 pilot classes/events - 100–200 student engagements - Collect opt‑ins and feedback

Step 4: Test, Record, Improve In Live Service

- Retention uplift 15–25% - Engagement +20–30% - Student satisfaction surveys - Accessibility audits

Plan my pilot

Higher Education Playbook

Contact us

Frequently Asked Questions

Do we need high‑end VR hardware?

Not necessarily. Many modules run on standalone headsets or AR via mobile.

How do we prove ROI to leadership?

Via retention uplift × LTV, student surveys, and grant reporting tied to KPIs.

Do projection events need special permits?

Yes. Projection/LED installs must comply with building and fire codes.

How do we scale?

Add more labs, expand VR scenarios, repeat projection events, and integrate into curriculum.

What’s the MVP?

1 AR lab, 1 VR training, 1 projection event, 1 AR tour.

What to track from day one

Track session_id, module_id, dwell time, participation, opt‑ins, and assessment scores. No personal identifiers without consent.

- session_id - module_id - dwell_minutes - participation - opt_in - assessment_score

Tech stack & ops

AR/VR platforms, projection/LED hardware, LMS/CRM integration, SPARC analytics. Ops: MDM for labs, network planning, accessibility compliance.

- AR/VR platforms - Projection/LED rigs - LMS/CRM integration - Ops: MDM, accessibility checks

Example MVP

1 AR lab demo (20 students), 1 VR training scenario (nursing/trades), 1 projection mapping event, 1 AR campus tour.

- AR lab demo (20 students) - VR training scenario - Projection mapping event - AR campus tour
Download MVP spec || /resources/mvp-blueprint

Choose your format

AR Labs

Interactive science and engineering demos. 


VR Training

Simulation for nursing, trades, aviation. 


Projection Mapping

Ceremonies, campus showcases.


LED Installations

Libraries, hubs, foyers. 


AR Tours 

Self‑guided discovery with QR triggers.

Why immersive works in higher education

Immersive labs, projection mapping, and AR campus tours drive engagement, improve learning outcomes, and showcase innovation.

  1. Interactive VR boosts brand recall +15–25%

  2. AR labs lift participation 20–30%

  3. Iimmersive campuses attract students 

  4. Measurable outcomes support funding from grant and sponsor donations

  • Boost retention and learning outcomes 

  • Differentiate campus experience 

  • Run compliant AR/VR activations

Higher Education Playbook

You need learning tools that boost retention, differentiate programs, and engage students safely. 


This playbook covers immersive formats, KPIs, and scaling guidance.

KPIs & targets

**Retention** uplift 15–25%. **Engagement** +20–30%. **Satisfaction** ≥75%. **Ops** crash‑free ≥98%, launch ≤10s.

ROI snapshot

Inputs: students × retention uplift × lifetime value, grant funding tied to outcomes, campus differentiation value. Payback within 12–18 months.
- Retention uplift × LTV - Grants tied to outcomes - Engagement uplift × conversion - Payback

Pilot Design Example

Run 1 AR lab, 1 VR training, 1 projection event, and 1 AR tour. Thresholds: 100–200 students, retention uplift ≥15%, zero safety/privacy incidents.
- 1 AR lab - 1 VR training - 1 projection event - 1 AR tour - 100–200 students - Retention uplift ≥15%

Safety, Privacy & Compliance in Higher Education

Immersive education must protect student data and meet accessibility standards. Projection/LED installs require fire and building approvals. AR/VR must run without personal identifiers. Accessibility defaults: captions, audio description, strobe‑safe, mobility support.

• No personal identifiers • Projection/LED approvals • Accessibility defaults (captions, audio, strobe‑safe, mobility) • Clear opt‑ins

Risks & mitigations

Risks: IT resistance, low student adoption, rigging safety, accessibility gaps. Mitigations: involve IT early, design opt‑in incentives, certified installs, accessibility audits.

bottom of page