The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define sales KPIs

Pick goals: cycle time, close rates, or client engagement. Align with sales and marketing leadership.

Cycle time/close rate goals
Align sales & marketing
Confirm CRM linkage

Step 2: Configure showroom formats

Choose projection, LED, AR, or VR. Lock hardware vendors. Select 2–3 hero product stories. Integrate CRM/CPQ.

- Projection/LED design - AR/VR modules - CRM/CPQ integration - Staff enablement

Step 3: Run pilot showroom

- 1 pilot showroom zone - 50–100 client visits - Track cycle time and engagement

Step 4: Test, Record, Improve In Live Service

- Sales cycles shorter 15–25% - Close rates up 10–20% - Engagement 20–30% - Exec approval to scale

Frequently Asked Questions

Do immersive showrooms replace physical products?

No. They enhance product storytelling, reducing shipping and storage needs.

How do we prove ROI?

Via cycle time reduction, deal close uplift, and CRM attribution.

Do projection/LED installs need special permits?

Yes. All installs must comply with fire and building codes.

What’s the MVP?

1 projection wall, 1 LED stage, 1 AR configurator, 1 VR showcase.

How do we scale?

Add more product zones, replicate to regional centres, and expand AR/VR library.

What to track from day one

Track visitor sessions, cycle time, engagement minutes, opt‑ins, and deals closed. No personal data without consent.

- session_id - cycle_time - engagement_minutes - opt_in - deals_closed

Tech stack & ops

Projection/LED installs, AR/VR platforms, CRM/CPQ integration, SPARC analytics. Ops: vendor certification, fire codes, offline fallback.

- Projection/LED installs - AR/VR platforms - CRM/CPQ integration - SPARC analytics - Offline fallback

Example MVP

1 projection wall, 1 LED stage, 1 AR configurator, 1 VR showcase. CRM/CPQ integrated. Opt‑in surveys.

- Projection wall - LED stage - AR configurator - VR showcase

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

Projection Mapping

Dramatize products and tell your story.

LED Walls

dynamic product storytelling.

AR Configurators

Custom product demos.

VR Showcases

Immersive previews.

Pop‑Up LBE Zones

Sponsor or brand partner activations.

Why immersive works in showrooms

Projection mapping, LED stages, AR configurators, and VR demos make complex products tangible, build confidence, and close deals faster.

Sales cycles are 15–25% shorter in immersive show rooms
Close rates increase by 10–20%
Engagement is 20–30% higher with custom configurators
Differentiate your brand as an innovation leader

Shorten sales cycles 15–25%
Increase close rates 10–20%
Drive client engagement 20–30%

Immersive Showrooms Playbook

You need showrooms that wow clients, shorten sales cycles, and prove ROI.

This playbook shows how immersive showrooms, with XR, projection, and LED, deliver clear business outcomes.

See More Insights Into Immersive In Showrooms

KPIs & targets

**Cycle time** −15–25%. **Close rates** +10–20%. **Engagement** +20–30%. **Ops** crash‑free ≥98%, launch ≤10s.

ROI snapshot

Inputs: deals closed × uplift, cycle time reduction × sales volume, engagement × conversion. Payback within 12–18 months.

- Deals closed × uplift - Cycle time reduction × volume - Engagement × conversion - Payback

Pilot Design Example

Run 1 showroom zone with projection/LED + AR/VR modules. Target: 50–100 clients, KPIs met, zero safety/privacy issues.

- 1 projection wall - 1 LED stage - 1 AR configurator - 1 VR showcase - 50–100 clients - Zero safety/privacy issues

Safety, Privacy & Compliance in Showrooms

Projection/LED installs must meet fire and building codes. AR/VR modules require opt‑ins and CRM transparency. No biometrics. Accessibility defaults: captions, high‑contrast, strobe‑safe, mobility support. LBE activations must be supervised.

• Projection/LED code compliance • CRM transparency • No biometrics • Accessibility defaults • Supervised LBE activations

Risks & mitigations

Risks: exec pushback, integration delays, low adoption. Mitigations: clear ROI framing, early CRM alignment, staff enablement.