The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define civic & sponsor goals

Select goals: dwell, tourism, sponsor ROI, or spend. Align with city and sponsor stakeholders early.

Pick dwell/tourism/ROI/spend
Align city & sponsor stakeholders
Rights approvals confirmed

Step 2: Configure formats & tech

Choose projection, LED, AR, or VR. Lock vendors, select 2–3 hero stories, integrate ticketing/CRM where relevant.

- Projection/LED rigs - AR/VR activations - Ticketing/CRM integrations - Staff enablement

Step 3: Run pilot installation

- 1 projection/LED hero site - 10–20k attendees - Track dwell, redemptions, spend

Step 4: Test, Record, Improve In Live Service

- Dwell uplift 20–40% - Tourism metrics improved - Sponsor ROI uplift 8–15% - Spend uplift 10–20%

Frequently Asked Questions

Do projection mapping installs need permits?

Yes. Projection/LED requires city permits and safety approvals.

How do sponsors see ROI?

Via redemptions, opt‑ins, and CRM attribution dashboards.

Can we run offline?

Yes. Content can be cached, with post‑event sync for analytics.

What’s the MVP?

1 projection show, 1 LED install, 1 sponsor zone.

How do we scale?

Add more projection sites, expand LED footprints, rotate sponsor activations.

What to track from day one

Track attendance, dwell time, opt‑ins, redemptions, spend uplift, tourism metrics. Anonymous or opt‑in only.

- attendance - dwell_minutes - opt_in - sponsor_redemption - spend_uplift - tourism_visits

Tech stack & ops

Projection/LED rigs, AR/VR platforms, ticketing/CRM integration, SPARC analytics. Ops: vendor certification, city permits, safety codes.

- Projection/LED rigs - AR/VR platforms - Ticketing/CRM integration - City permits - SPARC analytics

Example MVP

1 projection mapping show, 1 LED installation, 1 sponsor LBE zone. Ticketing/CRM integrated, opt‑in signage.

- Projection show - LED installation - Sponsor LBE zone

Download MVP spec || /resources/mvp-blueprint

Choose your format

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Projection Mapping Shows

Activate façades, monuments, galleries.

LED Installations

Provide dynamic civic art.

AR Scavenger hunts

Increase engagement with QR‑driven quests.

VR Booths

Provide sponsor pop‑ups to increase sponsorship revenue.

LBE Zones

Light gardens and immersive sponsor activations.

Why immersive works in festivals & civic art

Immersive festivals transform public spaces with projection mapping, LED installations, and XR scavengers. They drive tourism, local spend, and sponsor value.

Dwell time goes up 20–40% with projection shows
Increased visitation during events
Sponsor ROI increased by 8–15% redemption uplift
Night‑time economy boosted by 10–20% spend in venues

Lift dwell time and spend
Attract sponsors with measurable ROI
Run safe, compliant projection and LED activations

Public Art & Light Festivals Playbook

You want to attract crowds, delight sponsors, and keep residents safe.

This playbook shows how projection mapping, LED, and XR activations boost dwell, spend, and tourism while staying compliant.

See More Insights Into Immersive In Public Arts

KPIs & targets

**Dwell** +20–40%. **Tourism** uplift. **Sponsor ROI** +8–15%. **Spend** +10–20%. **Ops** crash‑free ≥98%, safety compliance ≥100%.

ROI snapshot

Inputs: attendance × dwell uplift × spend, sponsor redemptions × CPA, tourism uplift × visitor value. Payback within 12–18 months.

- Attendance × dwell uplift × spend - Sponsor redemption × CPA - Tourism uplift × visitor value - Payback

Pilot Design Example

Run 1 projection show, 1 LED install, 1 sponsor zone. Target: 10–20k attendees, KPIs met, zero safety/privacy incidents.

- 1 projection show - 1 LED install - 1 sponsor zone - 10–20k attendees - Zero incidents

Safety, Privacy & Compliance in Festivals

Projection/LED installs must meet city codes. AR/VR requires clear signage, opt‑ins, and sponsor transparency. Accessibility defaults: captions, high‑contrast, strobe‑safe, mobility support. No biometrics. LBE zones supervised.

• City code compliance • Opt‑in signage • Sponsor transparency • Accessibility defaults • No biometrics • Supervised LBE zones

Risks & mitigations

Risks: weather disruption, sponsor rights, crowd safety. Mitigations: tents/cover, rights pre‑clearance, certified installs, crowd management plans.