The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define KPIs & sponsor goals

Select throughput, repeat visits, or per‑cap as your main KPI. Align with sponsors early for redemption flows.

Pick throughput/repeat/per‑cap
Align sponsors
Define redemption paths

Step 2: Configure tech & ops

Choose VR, projection, LED, or AR. Lock vendors, select 2–3 hero activations, integrate ticketing/CRM/POS.

- VR/projection/LED/AR - 2–3 hero activations - Ticketing/CRM/POS - Staff training

Step 3: Run pilot attraction

- 1 pilot attraction - 5–10k guests - Track repeat visits, per‑cap, redemptions

Step 4: Test, Record, Improve In Live Service

- Repeat visits +15–25% - Per‑cap spend +10–20% - Sponsor ROI +8–15% - Social share 10–20%

Frequently Asked Questions

Do XR attractions increase queue times?

No. Throughput is managed with timed entries and staff facilitation.

How do sponsors see value?

Via redemption tracking, CRM/POS attribution, and dwell uplift reports.

Do projection/LED shows need permits?

Yes. All installs must pass venue safety and fire codes.

What’s the MVP?

1 VR zone, 1 projection show, 1 sponsor booth.

How do we scale?

Add more VR stations, expand projection shows, rotate sponsor activations.

What to track from day one

Track sessions, repeat visits, per‑cap spend, sponsor redemptions, social shares. Anonymous or opt‑in only.

- session_id - repeat_visit - spend_per_cap - sponsor_redemption - social_share

Tech stack & ops

VR rigs, projection/LED hardware, AR platforms, ticketing/CRM/POS integration, SPARC analytics. Ops: MDM, certified rigs, safety approvals.

- VR rigs - Projection/LED hardware - AR platforms - CRM/POS integration - SPARC analytics

Example MVP

1 VR arcade zone, 1 projection mapping show, 1 sponsor pop‑up booth. Ticketing/CRM integrated, opt‑in signage.

- VR arcade zone - Projection mapping show - Sponsor booth

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

VR Arcades

Multiplayer stations.

Projection Mapping Shows

Provide enhaced shared timed spectacles.

LED Arenas

eSports or concerts.

AR Scavengers

QR‑driven quests.

Pop‑Up XR Booths

Promote sponsor activations and generate higher sponsor revenue.

Why immersive works in LBE

Projection mapping shows, LED arenas, VR arcades, and AR scavengers give guests reasons to come back, spend more, and share experiences — while sponsors see measurable ROI.

Repeat visits up by 15–25% with XR attractions
Per‑cap spend increased by 10–20% per patron
Sponsor ROI measured through 8–15% redemption
Social shares up 10–20% more posts

Increase repeat visits 15–25%
Drive per‑cap spend +10–20%
Lift sponsor ROI with attributable redemptions

Location‑Based Entertainment Playbook

You’re measured on throughput, repeat visits, and per‑cap spend.

You need XR attractions that deliver big hype, run reliably, and show ROI to sponsors. This playbook shows you how.

See More Insights Into Immersive In LBE

KPIs & targets

**Repeat visits** +15–25%. **Per‑cap** +10–20%. **Sponsor ROI** +8–15%. **Social share** +10–20%. Ops crash‑free ≥98%.

ROI snapshot

Inputs: guests × repeat visits, per‑cap uplift × spend, sponsor redemption × CPA. Payback within 12–18 months.

- Repeat visits × volume - Per‑cap uplift × spend - Sponsor redemption × CPA - Payback

Pilot Design Example

Run 1 VR zone, 1 projection show, 1 sponsor booth. Target: 5–10k guests, KPI thresholds, zero incidents.

- 1 VR zone - 1 projection show - 1 sponsor booth - 5–10k guests - Zero incidents

Safety, Privacy & Compliance in LBE

Projection/LED installs must meet venue codes. VR/AR requires opt‑in signage. No biometrics. Accessibility defaults: captions, high‑contrast, strobe‑safe. Sponsor activations must be transparent and supervised.

• Projection/LED compliance • Opt‑in signage • No biometrics • Accessibility defaults • Transparent sponsor activations

Risks & mitigations

Risks: hardware failures, sponsor rights issues, safety approvals. Mitigations: certified rigs, pre‑cleared content, opt‑in sponsor flows, staff induction.