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The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Step 1: Define visitor & conservation goals

Select goals: dwell, donations, learning, or sponsor ROI. Align with conservation and animal welfare staff.

  • Choose dwell/donations/learning/ROI 

  • Align conservation & welfare 

  • Confirm rights and sponsor expectations

Step 2: Configure formats & tech

Choose projection, LED, AR, or VR. Lock vendors, select 2–3 storylines, integrate ticketing/CRM/donation systems.

- Projection/LED rigs - AR/VR content - CRM/donation integration - Staff enablement

Step 3: Run pilot activation

- 1 projection/LED show - 5–10k visitors - Track dwell, donations, learning, ROI

Step 4: Test, Record, Improve In Live Service

- Dwell uplift 20–40% - Donations +10–20% - Learning retention +15–25% - Sponsor ROI +8–15%

Plan my zoo pilot

Zoos & Aquariums Playbook

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Frequently Asked Questions

Do projection shows stress animals?

No. All installs are stress‑tested and approved by welfare teams.

How do we prove donations uplift?

Via CRM/donation integration, tracked uplift, and attribution dashboards.

Do projection/LED installs need permits?

Yes. All installs must pass building and safety codes.

What’s the MVP?

1 projection show, 1 AR tour, 1 VR journey.

How do we scale?

Add projection zones, expand AR tours, rotate VR conservation journeys.

What to track from day one

Track dwell, donations, opt‑ins, learning scores, sponsor attributions. Anonymous or opt‑in only.

- dwell_minutes - donation_event - opt_in - learning_score - sponsor_redemption

Tech stack & ops

Projection/LED rigs, AR/VR platforms, CRM/donation integration, SPARC analytics. Ops: vendor certification, animal welfare checks, offline fallback.

- Projection/LED rigs - AR/VR platforms - CRM/donation integration - SPARC analytics - Welfare checks

Example MVP

1 projection show, 1 AR tour, 1 VR conservation journey. CRM integrated, donation prompts enabled.

- Projection show - AR tour - VR conservation journey
Download MVP spec || /resources/mvp-blueprint

Choose your format

Projection Mapping Shows — habitats, façades, seasonal stories. 


LED Storytelling Walls — conservation education. 


AR Tours — QR‑driven animal facts and donation prompts.


VR Journey — dive or safari simulations. 


Pop‑Up LBE Zones — sponsor or seasonal activations.

Why immersive works in zoos & aquariums

Projection mapping, LED storytelling, AR tours, and VR conservation journeys turn visits into deeper connections. Guests leave with stronger memories, higher donations, and more loyalty.

  1. Dwell time increased by 20–40% with immersive exhibits 

  2. Donations up by 10–20% uplift tied to conservation storytelling 

  3. Learning +15–25% retention with AR/VR

  4. Sponsor ROI is measurable through activations and attribution

  • Increase dwell and memberships 

  • Inspire donations for conservation 

  • Run safe, animal‑first projection/LED activations

Zoos & Aquariums Playbook

You want guests to stay longer, learn more, and donate to conservation, without disrupting animal welfare. 


This playbook shows how immersive storytelling delivers inspiration, donations, and measurable ROI.

KPIs & targets

**Dwell** +20–40%. **Donations** +10–20%. **Learning** +15–25%. **Sponsor ROI** +8–15%. Ops crash‑free ≥98%. Welfare compliance = 100%.

ROI snapshot

Inputs: dwell uplift × spend, donations uplift × average gift, memberships × LTV, sponsor redemption × CPA. Payback 12–18 months.
- Dwell uplift × spend - Donations uplift × gift - Membership × LTV - Sponsor redemption × CPA - Payback

Pilot Design Example

Run 1 projection show, 1 AR tour, 1 VR journey. Target: 5–10k visitors, KPIs met, zero welfare/safety incidents.
- Projection show - AR tour - VR journey - 5–10k visitors - Zero welfare/safety incidents

Safety, Privacy & Animal Welfare

Projection/LED installs must avoid animal stress (tested light/sound). AR/VR requires opt‑in signage and no biometrics. Accessibility defaults: captions, high‑contrast, strobe‑safe. Donation prompts transparent. Welfare teams approve content.

• Animal welfare approval • Stress‑tested installs • Opt‑in signage • Accessibility defaults • Transparent donations

Risks & mitigations

Risks: animal stress, weather disruption, sponsor rights. Mitigations: welfare testing, covered installs, rights clearance, staff induction.

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