
We design and integrate visitor and brand experience centres that make complex stories easy to grasp, visitor experience center and brand experience center formats with synchronized screens, interactive map tables and clear wayfinding. Projection, LED and spatial audio work in lockstep so tours and walk-ins both feel intentional. Content updates publish in minutes; staff run the day from a calm dashboard.
Built for peaks and mixed audiences. Modes switch for guided tours, self‑guided highlights and after‑hours attract loops. Multilingual and accessible options are standard. Integrations to ticketing/CRM keep data clean. Result: higher dwell, clearer recall and smoother group flow.
What success looks like
Dwell ↑
Visitors spend longer with clear stories.
Wayfinding success ↑
Monitored systems and spares reduce show stops.
More start‑to‑finish journeys with fewer wrong turns.
Uptime ≥99%
Satisfaction/NPS ↑
Feedback improves with accessible, paced storytelling.
What we build in Visitor and Experience Centres
Pick the format that fits your visitors; every option is paced and accessible.
Welcome theatre / brand film
Interactive map / journey table
Product or program demo bays
Data wall and live dashboards
Multi‑language and accessibility modes
Education/tour group presets
Built for tours and walk‑ins
Tour mode, open‑day highlights and after‑hours attract loops run from SPARC. Content packs and approvals publish safely; wayfinding, captions and audio levels are tuned for mixed audiences.
industry FAQ
How do you manage peak visitor times?
Layered interactives: kids can play while adults dive deeper. We balance pacing with quiet spaces.
Can local stories and languages be featured?
Yes, content packs can shift languages and local narratives without re‑authoring the whole show.
What’s the best flow for groups and tours?
Product or program demo bays
How do we handle volunteer‑run operations?
We keep ops simple: presets, clear signage and lock‑down modes.
How future‑proof is the tech stack?
Commodity parts with long vendor support and clear spares strategy extend lifespan.
Plan your visitor centre
Book a free workshop. We’ll map audiences, modes and KPIs, then scope a calm, scalable centre.