The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define goals & sponsors

Pick 1–2 priorities: dwell, learning, or sponsor ROI. Align with sponsors early for attribution and rights approvals.

Pick dwell/learning/ROI
Align with sponsors
Rights & content cleared

Step 2: Configure formats & tech

Choose projection, LED, AR, or VR formats. Lock hardware vendors, select 2–3 stories, integrate ticketing/CRM.

- Projection/LED config - 2–3 storylines - Ticketing/CRM integration - Staff enablement

Step 3: Run pilot exhibit

- 1 pilot gallery/zone - 5–10k visitors - Track dwell, opt‑ins, redemptions

Step 4: Test, Record, Improve In Live Service

- Dwell +20–40% - Learning retention +15–25% - Sponsor ROI uplift 8–15% - Accessibility audits

Frequently Asked Questions

Do immersive exhibits disrupt traditional galleries?

No. They enhance them with opt‑in, non‑intrusive storytelling.

How do we prove sponsor ROI?

Through redemptions, mentions, and CRM attribution dashboards.

Do projection installs need permits?

Yes. Projection/LED must meet venue safety codes.

How do we ensure accessibility?

All activations include captions, high‑contrast visuals, strobe‑safe defaults, and mobility options.

What’s the MVP?

1 projection gallery, 1 AR tour, 1 sponsor zone.

What to track from day one

Track dwell, opt‑ins, sponsor mentions, redemptions, learning assessments. Anonymous or opt‑in only.

- dwell_minutes - opt_in - sponsor_redemption - mention_count - learning_score

Tech stack & ops

Projection/LED rigs, AR/VR platforms, ticketing/CRM integration, SPARC analytics. Ops: vendor certification, safety codes, accessibility compliance.

- Projection/LED rigs - AR/VR platforms - Ticketing/CRM integration - SPARC analytics

Example MVP

1 projection gallery, 1 AR tour, 1 sponsor activation zone. Ticketing/CRM integrated. Opt‑in signage.

- Projection gallery - AR tour - Sponsor activation zone

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

Projection Mapping

Immersive galleries and façades.

LED Installations

Dynamic cultural storytelling.

AR Tours

Layered discovery via mobile/QR.

VR Exhibits

Deep‑dive simulations.

Pop‑Up LBE Zones

Sponsor or themed activations.

Why immersive works in museums & cultural spaces

Immersive exhibits transform passive observation into interactive journeys. Projection mapping, AR, and VR create shareable moments and measurable sponsor value while strengthening learning outcomes.

Dwell time increases by 20–40% with immersive exhibits
Learning retention is boosted by 15–25% with VR/AR
Sponsor ROI through measurable redemptions/mentions
Accessibility at the heart with inclusive, multi-sensory options

Lift visitor dwell time and repeat visits
Enhance learning and retention with immersive exhibits
Deliver sponsor ROI with attributable outcomes

Museums & Cultural Playbook

You want to attract diverse audiences, deliver memorable learning, and keep sponsors happy, without compromising safety or accessibility.

This playbook shows how immersive storytelling boosts engagement, learning, and sponsorship outcomes.

See More Insights Into Immersive In Museums

KPIs & targets

**Dwell** +20–40%. **Learning** +15–25%. **Sponsor ROI** +8–15%. **Accessibility** ≥95% compliance. **Ops** crash‑free ≥98%.

ROI snapshot

Inputs: visitors × dwell uplift × spend, sponsor redemptions × CPA, grants tied to learning outcomes. Payback within 12–18 months.

- Dwell uplift × spend - Sponsor redemption × CPA - Grants tied to outcomes - Payback

Pilot Design Example

Run 1 projection gallery, 1 AR tour, 1 sponsor activation. Target: 5–10k visitors, KPI thresholds, zero safety/privacy incidents.

- 1 projection gallery - 1 AR tour - 1 sponsor activation - 5–10k visitors - Zero incidents

Safety, Privacy & Accessibility in Museums

Projection/LED installs must meet fire/building codes. AR/VR requires clear signage and opt‑ins. Accessibility defaults: captions, high‑contrast, strobe‑safe, mobility support. No biometrics. Sponsor activations supervised and transparent.

• Projection/LED code compliance • Clear signage/opt‑ins • Accessibility defaults • No biometrics • Supervised sponsor activations

Risks & mitigations

Risks: low adoption, sponsor rights issues, safety approvals. Mitigations: pre‑cleared content, sponsor alignment, certified installs, staff training.