The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define guest & sponsor goals

Select goals: dwell, spend, repeat visits, or sponsor ROI. Align with safety and ops teams.

Choose goals
Align ops & safety
Confirm sponsor expectations

Step 2: Configure formats & tech

Choose projection, LED, AR, or VR. Lock vendors, pick 2–3 seasonal stories, integrate ticketing/CRM/POS.

- Projection/LED rigs - AR/VR content - Ticketing/CRM/POS - Staff enablement

Step 3: Run pilot attraction

- 1 pilot show/zone - 10–20k guests - Track dwell, spend, ROI

Step 4: Test, Record, Improve In Live Service

- Dwell uplift 20–40% - Spend uplift 10–20% - Repeat visits +15–25% - Sponsor ROI +8–15%

Frequently Asked Questions

Do projection shows disrupt rides?

No. They are timed for night or show slots.

How do sponsors see ROI?

Through redemptions, dwell uplift, and CRM attribution.

Do projection/LED installs need permits?

Yes. All installs must pass venue codes.

What’s the MVP?

1 projection show, 1 LED zone, 1 AR scavenger.

How do we scale?

Add more projection sites, expand LED footprints, rotate AR hunts.

What to track from day one

Track attendance, dwell time, per‑cap spend, sponsor redemptions, repeat visits. Anonymous or opt‑in only.

- attendance - dwell_minutes - spend_per_cap - sponsor_redemption - repeat_visit

Tech stack & ops

Projection/LED rigs, AR/VR platforms, ticketing/CRM/POS integration, SPARC analytics. Ops: vendor certification, safety codes, offline fallback.

- Projection/LED rigs - AR/VR platforms - CRM/POS integration - SPARC analytics

Example MVP

1 projection show, 1 LED zone, 1 AR scavenger hunt. CRM integrated, opt‑in signage.

- Projection show - LED zone - AR scavenger hunt

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

Projection Mapping Shows — castles, rides, or seasonal façades.

LED Installations — plazas, queues, stages.

VR Rides — upgrade existing motion bases.

AR Scavenger hunts — park‑wide quests.

Pop‑Up LBE Zones — seasonal sponsor activations.

Why immersive works in theme parks

Projection mapping, LED spectaculars, VR rides, and AR scavenger hunts turn seasonal events and attractions into must‑see experiences that drive guest satisfaction and repeat visitation.

Dwell time increased by 20–40% with projection/LED shows
Per‑cap spend up by 10–20% uplift with XR attractions
Repeat visits go up by 15–25%
Sponsor ROI is measurable through activations with attribution

Increase dwell and repeat visits
Lift per‑cap spend 10–20%
Create seasonal spectacles with projection/LED

Theme Parks Playbook

You need attractions that boost per‑cap spend, keep guests longer, and deliver seasonal wow‑moments.

This playbook shows how immersive formats achieve that safely and profitably.

See More Insights Into Immersive In Theme Parks

KPIs & targets

**Dwell** +20–40%. **Spend** +10–20%. **Repeat** +15–25%. **Sponsor ROI** +8–15%. Ops crash‑free ≥98%.

ROI snapshot

Inputs: guests × dwell uplift × spend, sponsor redemptions × CPA, repeat visits × LTV. Payback within 12–18 months.

- Guests × dwell uplift × spend - Sponsor redemption × CPA - Repeat visits × LTV - Payback

Pilot Design Example

Run 1 projection show, 1 LED install, 1 AR scavenger hunt. Target: 10–20k guests, KPIs met, zero safety/privacy incidents.

- Projection show - LED install - AR scavenger - 10–20k guests - Zero incidents

Safety, Privacy & Compliance in Theme Parks

Projection/LED installs must meet venue codes. AR/VR requires opt‑in signage and sponsor transparency. Accessibility defaults: captions, high‑contrast, strobe‑safe. No biometrics. LBE zones supervised.

• Venue code compliance • Opt‑in signage • Sponsor transparency • Accessibility defaults • No biometrics • Supervised LBE zones

Risks & mitigations

Risks: weather disruption, sponsor rights, crowd safety. Mitigations: tents/cover, rights pre‑clearance, certified installs, crowd management plans.