The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define goals & stakeholders

Select goals: dwell, recall, sponsor ROI, or loyalty. Align early with marketing and IT.

Pick goals
Align marketing & IT
Rights approvals

Step 2: Configure formats & tech

Choose projection, LED, AR, or VR. Lock vendors, select 2–3 stories, integrate CRM/POS/LMS.

- Projection/LED rigs - AR/VR content - CRM/POS/LMS integration - Staff enablement

Step 3: Run pilot journey

- 1 projection/LED show - 5–10k visitors - Track dwell, recall, sponsor ROI

Step 4: Test, Record, Improve In Live Service

- Dwell uplift 20–40% - Recall uplift 15–25% - Sponsor ROI +8–15% - Loyalty improved

Frequently Asked Questions

Do immersive formats replace staff tours?

No. They complement them, giving visitors more choice and recall.

How do sponsors see ROI?

Through redemptions, dwell uplift, and CRM attribution.

Do projection/LED installs need permits?

Yes. All installs must pass codes and compliance.

What’s the MVP?

1 projection wall, 1 AR tour, 1 VR demo.

How do we scale?

Add more tours, rotate projection stories, expand VR library.

What to track from day one

Track visits, dwell, recall, opt‑ins, redemptions, sponsor attributions. Anonymous or opt‑in only.

- visit_id - dwell_minutes - recall_score - opt_in - sponsor_redemption

Tech stack & ops

Projection/LED rigs, AR/VR platforms, CRM/POS/LMS integration, SPARC analytics. Ops: vendor certification, safety codes, offline fallback.

- Projection/LED rigs - AR/VR platforms - CRM/POS/LMS - SPARC analytics

Example MVP

1 projection wall, 1 AR tour, 1 VR demo. CRM integrated, opt‑in signage.

- Projection wall - AR tour - VR demo

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

Projection Mapping Shows — façades, galleries, stories.

LED Installations — brand storytelling.

AR Tours — mobile/QR discovery.

VR Demos — product deep dives.

Pop‑Up LBE Zones — seasonal sponsor activations.

Why immersive works in visitor & experience centres

Projection mapping, LED storytelling walls, AR tours, and VR demos turn static brand centres into journeys visitors remember. Sponsors gain clear attribution and ROI.

Dwell is increased by 20–40% with projection mapping
Learning and brand recall is increased by 15–25% with XR journeys
Sponsor ROI is measurable through activations with attribution
Brand loyalty uplift in recall and repeat visits

Lift dwell time and repeat visits
Improve sponsor attribution and brand recall
Run compliant, accessible projection/LED activations

Visitor & Experience Centres Playbook

You need experiences that impress visitors, educate them, and convert interest into loyalty.

This playbook shows how immersive formats make brand journeys stick while proving ROI.

See More Insights Into Immersive In Visitor Experiences

KPIs & targets

**Dwell** +20–40%. **Recall** +15–25%. **Sponsor ROI** +8–15%. **Loyalty** uplift. Ops crash‑free ≥98%.

ROI snapshot

Inputs: visitors × dwell uplift × spend, sponsor redemptions × CPA, loyalty uplift × LTV. Payback 12–18 months.

- Dwell uplift × spend - Sponsor redemption × CPA - Loyalty uplift × LTV - Payback

Pilot Design Example

Run 1 projection show, 1 AR tour, 1 VR demo. Target: 5–10k visitors, KPIs met, zero safety/privacy incidents.

- Projection show - AR tour - VR demo - 5–10k visitors - Zero incidents

Safety, Privacy & Compliance in CVCs

Projection/LED installs must meet building codes. AR/VR requires clear signage and opt‑ins. Accessibility defaults: captions, high‑contrast, strobe‑safe. No biometrics. Sponsor activations supervised.

• Building code compliance • Opt‑in signage • Accessibility defaults • No biometrics • Supervised sponsor activations

Risks & mitigations

Risks: low adoption, sponsor misalignment, safety approvals. Mitigations: sponsor alignment, certified installs, staff enablement.