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The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Step 1: Define fan & sponsor KPIs

Select dwell, per‑cap, sponsor ROI, or repeat visits. Align with venue safety and sponsor teams.

  • Choose KPIs 

  • Align safety & sponsors 

  • Clear rights approvals

Step 2: Configure tech & content

Choose projection, LED, AR, or VR. Lock vendors, select 2–3 hero stories, integrate ticketing/CRM/POS.

- Projection/LED rigs - AR/VR modules - CRM/POS integration - Staff enablement

Step 3: Run pilot activation

- 1 projection/LED activation - 10–20k fans engaged - Track dwell, spend, ROI

Step 4: Test, Record, Improve In Live Service

- Dwell uplift 15–30% - Per‑cap +8–15% - Sponsor ROI +8–15% - Repeat visits +10–20%

Plan my stadium pilot

Sports Arenas & Stadiums Playbook

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Frequently Asked Questions

Do projection shows disrupt play?

No. They are timed for halftime or pre/post‑event windows.

How do sponsors see ROI?

Through redemptions, dwell uplift, and CRM/POS attribution.

Do projection/LED installs need permits?

Yes. All installs must pass venue codes.

What’s the MVP?

1 projection show, 1 LED wall, 1 AR filter.

How do we scale?

Expand projection shows, add LED concourse zones, rotate AR activations.

What to track from day one

Track attendance, dwell time, per‑cap spend, sponsor redemptions, social shares. Anonymous or opt‑in only.

- attendance - dwell_minutes - spend_per_cap - sponsor_redemption - social_share

Tech stack & ops

Projection/LED rigs, AR/VR platforms, CRM/POS integration, SPARC analytics. Ops: vendor certification, safety codes, offline fallback.

- Projection/LED rigs - AR/VR modules - CRM/POS integration - SPARC analytics

Example MVP

1 halftime projection show, 1 LED concourse wall, 1 AR fan filter. CRM integrated, opt‑in signage.

- Projection show - LED wall - AR fan filter
Download MVP spec || /resources/mvp-blueprint

Choose your format

Projection Mapping Shows

Provide halftime shared spectacles.


LED Concourse Walls

Create dynamic fan content experiences.


AR Fan Filters

Creating QR‑based sharing opportunities.


VR Booths

Create sponsor activations.


LBE Zones

For pre‑game fan villages.

Why immersive works in stadiums

Projection mapping shows, LED concourse activations, and XR fan experiences increase engagement, revenue, and sponsorship value.

  1. Fan engagement and dwell  up by 15–30% 

  2. Per‑cap spend uplift +8–15% 

  3. Sponsor ROI 8–15% redemption uplift 

  4. Retention and repeat visits +10–20%

  • Lift fan dwell time and spend 

  • Increase sponsor ROI with measurable activations 

  • Run safe, scalable projection/LED installs

Sports Arenas & Stadiums Playbook

You’re measured on attendance, per‑cap spend, and sponsor ROI. 


You need immersive experiences that wow fans, deliver measurable outcomes, and fit safely into high‑traffic venues. 


This playbook shows how.

KPIs & targets

**Dwell** +15–30%. **Per‑cap** +8–15%. **Sponsor ROI** +8–15%. **Repeat visits** +10–20%. Ops crash‑free ≥98%.

ROI snapshot

Inputs: fans × dwell uplift × spend, sponsor redemptions × CPA, repeat visits × LTV. Payback within 12–18 months.
- Fans × dwell uplift × spend - Sponsor redemption × CPA - Repeat visits × LTV - Payback

Pilot Design Example

Run 1 projection show, 1 LED wall, 1 AR filter. Target: 10–20k fans, KPI thresholds met, zero safety/privacy incidents.
- Projection show - LED wall - AR filter - 10–20k fans - Zero incidents

Safety, Privacy & Compliance in Stadiums

Projection/LED installs must meet venue safety codes. AR/VR requires clear signage, opt‑ins, and sponsor transparency. Accessibility defaults: captions, high‑contrast, strobe‑safe. No biometrics. LBE zones supervised.

• Venue code compliance • Opt‑in signage • Sponsor transparency • Accessibility defaults • No biometrics • Supervised LBE zones

Risks & mitigations

Risks: weather, hardware failures, crowd management. Mitigations: redundancy kits, certified installs, crowd safety plans.

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