Step 1: Define fan & sponsor KPIs
Select dwell, per‑cap, sponsor ROI, or repeat visits. Align with venue safety and sponsor teams.
Choose KPIs
Align safety & sponsors
Clear rights approvals
Step 2: Configure tech & content
Choose projection, LED, AR, or VR. Lock vendors, select 2–3 hero stories, integrate ticketing/CRM/POS.
- Projection/LED rigs - AR/VR modules - CRM/POS integration - Staff enablement
Step 3: Run pilot activation
Step 4: Test, Record, Improve In Live Service
Plan my stadium pilot
Sports Arenas & Stadiums Playbook
Frequently Asked Questions
Do projection shows disrupt play?
No. They are timed for halftime or pre/post‑event windows.
How do sponsors see ROI?
Through redemptions, dwell uplift, and CRM/POS attribution.
Do projection/LED installs need permits?
Yes. All installs must pass venue codes.
What’s the MVP?
1 projection show, 1 LED wall, 1 AR filter.
How do we scale?
Expand projection shows, add LED concourse zones, rotate AR activations.
What to track from day one
Track attendance, dwell time, per‑cap spend, sponsor redemptions, social shares. Anonymous or opt‑in only.
Tech stack & ops
Projection/LED rigs, AR/VR platforms, CRM/POS integration, SPARC analytics. Ops: vendor certification, safety codes, offline fallback.
Example MVP
1 halftime projection show, 1 LED concourse wall, 1 AR fan filter. CRM integrated, opt‑in signage.
Projection Mapping Shows
Provide halftime shared spectacles.
LED Concourse Walls
Create dynamic fan content experiences.
AR Fan Filters
Creating QR‑based sharing opportunities.
VR Booths
Create sponsor activations.
LBE Zones
For pre‑game fan villages.
Why immersive works in stadiums
Projection mapping shows, LED concourse activations, and XR fan experiences increase engagement, revenue, and sponsorship value.
Fan engagement and dwell up by 15–30%
Per‑cap spend uplift +8–15%
Sponsor ROI 8–15% redemption uplift
Retention and repeat visits +10–20%
Lift fan dwell time and spend
Increase sponsor ROI with measurable activations
Run safe, scalable projection/LED installs
KPIs & targets
**Dwell** +15–30%. **Per‑cap** +8–15%. **Sponsor ROI** +8–15%. **Repeat visits** +10–20%. Ops crash‑free ≥98%.
ROI snapshot
Pilot Design Example
Safety, Privacy & Compliance in Stadiums
Projection/LED installs must meet venue safety codes. AR/VR requires clear signage, opt‑ins, and sponsor transparency. Accessibility defaults: captions, high‑contrast, strobe‑safe. No biometrics. LBE zones supervised.
Risks & mitigations
Risks: weather, hardware failures, crowd management. Mitigations: redundancy kits, certified installs, crowd safety plans.