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The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Step 1: Align objectives

Pick 1 KPI: watch‑time, CV peak, sponsor redemption, or per‑cap. Align with publisher rights and platform policies upfront.

  • Select KPI and align rights/policies 

  • Secure publisher/platform approvals 

  • Assign sponsor integration lead

Step 2: Configure tech and content

Set up WebAR sync, broadcast graphics integration, voucher/CDP, and jumbotron triggers. Build 1 pack (sync, walk‑out, scavenger, frame).

  • WebAR sync/audio triggers

  • Broadcast Viz/OBS integration 

  • Voucher/POS/merch back‑end 

  • Latency buffers and MDM

Step 3: Run the pilot event

  • A/B matches or venue sections 

  • Track ≥50–100k remote, 10–20k in‑venue sessions

  • Sponsor redemption spot‑checks

Step 4: Test, Record, Improve In Live Service

  • Watch‑time uplift 3–7%

  • CV peak uplift 2–5% 

  • Sponsor redemption 8–15% 

  • Per‑cap lift 3–8% 

  • Share rate ≥10–18%

Plan my XR pilot

Esports & Broadcast Stages Playbook

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Frequently Asked Questions

Is this compliant with Twitch/YouTube policies?

Yes. All effects are pre‑submitted, safe‑timed, and policy‑checked. No overlays violating ToS.

Do we need publisher approvals?

Yes. IP likeness and assets require early clearance or alt assets. No in‑game overlays without license.

How do we handle load/latency?

Edge CDN, pre‑cache assets, and sync buffers. Tests at T‑24h ensure stability.

How do sponsors see value?

Voucher issue/redeem flows directly into POS/merch CRM. Sponsor reports include redemption rates, uplifted watch‑time, and attributable CPM reductions.

What’s the minimum viable activation?

1 sync pack, 1 walk‑out effect, 1 scavenger, 1 photo/share frame. Remote ≤10s, in‑venue QR entry.

What to track from day one

Track session_id, match_id, team_id, sponsor_id, voucher events, merch clicks, shares. No biometrics; pseudonymous IDs only.

  • stream_sync_unlock 

  • ar_start 

  • voucher_issue/redeem

  • merch_click/purchase - scavenger_complete 

  • jumbotron_view

Tech stack & ops

WebAR + SDK, broadcast graphics (Vizrt/OBS), voucher/POS/CDP, SPARC signage optional. Ops: MDM for staff, CDN pre‑cache, low‑latency regions.

  • WebAR/App SDK

  • Broadcast safe triggers 

  • Voucher/POS/merch integrations 

  • Ops monitoring + rollback

Example MVP

1 sync pack (stats + sponsor boost), 1 walk‑out effect, 1 scavenger (3 stops), 1 photo/share frame. Remote ≤10s launch, in‑venue QR entry.

  • Remote: AR ≤10s, safe breaks 

  • In‑venue: 3–5 checkpoints, jumbotron sync 

  • Accessibility: strobe‑safe, brightness controls

Download MVP spec || /resources/mvp-blueprint

Choose your format

Second‑Screen Sync

AR stats, cards, boosts. 


Walk‑Out AR

Entrances mirrored to stream.


In‑Venue Scavenger

QR/leaderboards/rewards. 


Jumbotron/LED Sync

For mass hype moments. 


Remote Watch‑Party AR

Regional effects + offers. 


Creator Moments

AR meet‑&‑greets with vouchers.

Why immersive works in esports and broadcast

XR adds hype and measurable outcomes: synced AR boosts tuned‑in minutes, sponsors see clean redemptions, fans share more, and venues monetize dwell time.

  1. Lift watch‑time by 3–7% when AR moments sync with matches 

  2. Sponsor ROI improved by 8–15% redemption with attribution

  3. In‑venue per‑cap up by +3–8% F&B/merch 

  4. Shareable moments create a 10–18% increase in social share rate

  • Boost watch‑time and CVs with synced AR

  • Drive sponsor ROI with attributable redemptions

  • Lift per‑cap in venues without disrupting flow

Esports & Broadcast Stages Playbook

You’re judged on watch‑time, concurrent viewers, sponsor ROI, and per‑cap. 


You need AR/immersive tools that grow tuned‑in minutes, add sponsor value, and scale across events without policy violations or latency failures.


This playbook shows how to get there.

KPIs & targets

Watch‑time+3–7% uplift.
CV peak+2–5%.
Sponsor redemption 8–15%.
Per‑cap+3–8%.
Share rate ≥10–18%.
Ops crash‑free ≥98%, AR <10s.

ROI snapshot

Inputs: unique users × take‑rate, baseline vs XR conv rates, order value, attribution factor. Add watch‑time uplift × CPM‑eq × ad load.

- Watch‑time uplift × CPM - Sponsor redemption CPA - Per‑cap lift × spend - Attribution factor 0.5–0.7 - Payback

Pilot Design Example

Run A/B by matches/segments and venue sections. Sample ≥50–100k remote, 10–20k in‑venue. Thresholds: meet KPIs, zero Sev1, rights/policy pass.
- A/B design by match/venue - ≥50–100k remote sessions - ≥10–20k in‑venue sessions - Zero Sev1 incidents - Rights/policy gate

Safety, Privacy & Compliance in Esports

All activations must pass publisher approvals, platform policy checks (Twitch/YouTube/TT), and avoid biometric data. Effects strobe‑safe, brightness‑controlled, seated‑friendly. Opt‑in rewards with visible policies; no face analytics. In‑venue installs must meet crowd, fire, and safety codes; supervised scavengers only.

- No biometric/face data - Publisher & platform approvals - Strobe‑safe, brightness controls - Visible policies, opt‑ins - Venue safety codes & supervision

Risks & mitigations

Risks: platform policy violations, publisher/IP approvals, latency spikes, moderation, attribution ambiguity. Mitigations: pre‑submit effects, early clearances, edge CDN, pre‑approved share frames, tagged codes.

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