The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

Get Started

Step 1: Define goals

Decide if your primary goal is increased dwell, per‑cap spend, or social share. Set 1–2 KPIs with staff alignment.

Pick dwell, spend, or share
Set KPI baseline
Align FOH and bar teams

Step 2: Configure tech & content

Choose projection, LED, or AR menus. Lock hardware vendors. Select 2–3 themed content packs. Integrate POS/CRM if tracking spend uplift.

- Projection/LED with certified installers - 2–3 themed packs - POS/CRM integration - Staff quick‑start

Step 3: Run pilot nights

- 2–3 themed nights - Track 200–400 covers - Capture dwell/spend/share data

Step 4: Test, Record, Improve In Live Service

- Per‑cap uplift 8–15% - Dwell increase 15–25% - Share rate 10–20% - Staff satisfaction checks

Frequently Asked Questions

Does projection mapping disrupt service?

No. Content is timed between courses and mapped to avoid glare.

How do we track ROI?

Via POS uplift, opt‑in surveys, and SPARC analytics exports.

Do we need high connectivity?

No. AR menus and SPARC can run offline with sync after service.

What’s the MVP?

1 projection table, 1 LED wall, AR menu for 3 dishes.

How do we scale?

Expand to more tables, add LED zones, rotate AR menu packs.

What to track from day one

Track dwell, per‑cap spend, opt‑ins, redemption of specials, and social shares. No personal data without consent.

- dwell_minutes - spend_per_head - opt_in - redemption - social_share

Tech stack & ops

Projection mapping rigs, LED panels, WebAR menus, SPARC analytics, POS integration. Ops: safety checks, content updates, staff training.

- Projection rigs - LED panels - WebAR menus - POS/CRM integration - Ops training

Example MVP

1 projection‑mapped dining table (10 seats), 1 LED wall, AR menu for 3 signature dishes, opt‑in QR survey.

- Projection table (10 seats) - LED wall feature - AR menu for 3 dishes - QR survey opt‑in

Download MVP spec || /resources/mvp-blueprint

Choose your format

Compare Technologies

Projection Dining

Mapped tablescapes and storytelling menus.

LED Installations

Dynamic bars, walls, ceilings.

AR Menus

QR‑driven dishes, cocktail stories.

Pop‑Up Booths

immersive sponsor activations inside venues.

Hybrid Shows

Synced projection and live entertainment.

Why immersive works in hospitality

Projection mapping, LED dining tables, AR menus, and live entertainment overlays increase dwell and spend, while guests share their experience online.

Per‑cap spend uplift 8–15% with themed AR/LED dining
Dwell time increases as guests stay 15–25% longer
Shareable content enabled 10–20% higher social posts
Sponsor ROI increases as beverage and hospitality partners see measurable lift

Lift per‑cap spend 8–15%
Increase dwell 15–25%
Boost shareable content 10–20%

Hospitality Playbook

You want to increase spend per head, keep guests longer, and create word‑of‑mouth moments without disrupting service.

This playbook shows how to deploy immersive dining and venue activations, safely, profitably, and at scale.

See More Insights Into Immersive In Hospitality

KPIs & targets

**Spend** +8–15%. **Dwell** +15–25%. **Share** 10–20%. **Ops** crash‑free ≥98%, QR entry ≤10s.

ROI snapshot

Inputs: covers × per‑cap uplift, dwell uplift × F&B spend, opt‑ins × conversion. Payback

- Spend uplift × covers - Dwell uplift × F&B - Opt‑ins × conversion - Sponsor offsets

Pilot Design Example

Run 2–3 nights with projection/LED + AR menus. Target 200–400 covers. KPIs: spend, dwell, share. Thresholds: uplift targets, zero safety incidents.

- 2–3 nights - 200–400 covers - Spend/dwell/share targets - Zero safety incidents

Safety, Privacy & Compliance in Hospitality

Projection/LED installs must meet fire and building codes. AR menus require clear signage and opt‑ins. No biometrics. Accessibility defaults: high‑contrast, captions, strobe‑safe. Pop‑ups must be supervised and not block egress.

• Projection/LED code compliance • Clear signage for AR menus • No biometrics • Accessibility defaults • Supervised pop‑ups

Risks & mitigations

Risks: rigging safety, low opt‑ins, FOH disruption, power outages. Mitigations: certified installs, incentive opt‑ins, staff training, UPS backups.