This AR Event Activation Got Audible 'Oohs'

How Veritas Events and Canopy Creative used AR to Wow 400+ Guests at A25

The Challenge - An AR Event Activation Like No Other

Veritas Events, an Australian full-service event management agency specialising in high-end galas, symposiums, and corporate experiences was preparing for A25, an international medical aesthetics event.

A highlight of the event each year is the reveal of the next conference date – a highly anticipated moment among delegates. This time, Veritas Events saw an opportunity to elevate the experience by harnessing emerging technology to surprise and delight the audience.

“We do a date reveal every year. It’s a standard practice for the event. But this time, we wanted something different – something unexpected.”— Amy Cripps, Production Coordinator, Veritas Events

That vision led to the idea of using augmented reality and to finding the perfect partner to bring it to life.

The Search for a Creative AR Partner

To realise the concept, Amy began researching suppliers and discovered Canopy Creative.

“I was initially attracted to Canopy over all the other AR companies I saw online. It was so events-focused – full of incredible activations. It was clear from the outset that you understood live experiences. That’s why I reached out.”— Amy Cripps, Production Coordinator, Veritas Events

With visual references ready, from a Starbucks AR card to a curated Pinterest board of inspirations, Amy sought a partner who could collaborate closely, refine the concept, and deliver with precision.

The Solution – A Blooming Moment

Following a creative discovery session, our team proposed a web-based AR activation featuring a custom 3D animated flower that would bloom and reveal the 2026 conference date.

Here’s what made it powerful:

• No app required – just scan a QR code

• Beautiful, elegant animation in the event’s brand colours

• Real-time interaction across hundreds of devices

• Screen-recorded version for display on the main event screen

Bringing the Idea to Life

From concept sign-off to launch, the collaboration between Veritas Events and Canopy Creative was fast, focused, and highly responsive. Every design detail – from colours and fonts to animation timing – was refined in real-time to ensure the activation perfectly aligned with the creative vision.

“Every time I emailed, the response was quick. Fonts, colours, slowing the flower animation – every adjustment I asked for was met with a yes.”— Amy Cripps, Production Coordinator, Veritas Events

The Moment It Went Live

A25 welcomed over 400 attendees. Each guest received a printed card with a custom QR code, which was also displayed on the big screen at the reveal moment.

“When the QR code went up and the flower started blooming, you could literally hear oohs ripple across the room.”— Amy Cripps, Production Coordinator, Veritas Events

With 349 scans in just moments, the activation was an instant success. Thanks to the screen-recorded version, the experience played for the entire room – even those without their phones ready.

“It’s such a good feeling when a complex piece of tech just works. From side of stage, I remember thinking – ‘this is exactly what I asked for.’ Everyone was happy. Everyone loved it.”— Amy Cripps, Production Coordinator, Veritas Events

Feedback from the Veritas Team

The AR activation not only captivated attendees, it also left a lasting impression within Veritas Events.

“It exceeded expectations in every sense. The responsiveness, adaptability, and level of detail were spot on. I’ve worked with a lot of suppliers, and this was one of the best experiences I’ve had.”— Amy Cripps, Production Coordinator, Veritas Events

Final Thoughts By Veritas

When asked what advice she’d give to others considering immersive tech for their events, Amy’s answer was simple:

“Embracing new technology isn’t daunting if you’re working with a partner who understands your vision. Be clear with your creative direction, provide visual references, and you’ll get exactly what you imagined.”— Amy Cripps, Production Coordinator, Veritas Events

“With Canopy, they did just that. And it was fantastic.”— Amy Cripps, Production Coordinator, Veritas Events

Project Snapshot

• Client: Veritas Events

• Event: Aesthetics 25

• Service: AR Activation – QR-based 3D Date Reveal

• Live Audience: 420+ Attendees

• Engagement: 349 Scans

Watch the Full Story

Hear directly from Amy Cripps in our 3-minute testimonial video here.

Want to Create a Moment Like This?

We help ambitious event teams bring high-impact ideas to life with immersive tech, fast.

Whether it’s AR, XR, or show-stopping LED and immersive installation experiences, our team delivers creative that’s built for live energy.

Reach out to us at contact@canopycreative.design Or explore more work at www.canopycreative.design

Planning an event?

Reach out to the best at https://veritas.com.au/