This AR Event Activation Got Audible 'Oohs'

How Veritas Events and Canopy Creative Used AR to Wow 400+ Guests at A25

The Challenge - An AR Event Activation Like No Other

Veritas Events is an Australian full-service event management agency. They specialise in high-end galas, symposiums, and corporate experiences. Recently, they prepared for A25, an international medical aesthetics event.

A highlight of this event is the reveal of the next conference date. This moment is highly anticipated among delegates. This time, Veritas Events saw an opportunity to elevate the experience. They aimed to surprise and delight the audience by harnessing emerging technology.

“We do a date reveal every year. It’s a standard practice for the event. But this time, we wanted something different – something unexpected.” — Amy Cripps, Production Coordinator, Veritas Events

That vision led to the idea of using augmented reality and finding the perfect partner to bring it to life.

The Search for a Creative AR Partner

To realise this concept, Amy began researching suppliers. She discovered Canopy Creative.

“I was initially attracted to Canopy over all the other AR companies I saw online. It was so events-focused – full of incredible activations. It was clear from the outset that you understood live experiences. That’s why I reached out.” — Amy Cripps, Production Coordinator, Veritas Events

With visual references ready, Amy sought a partner who could collaborate closely. She wanted someone who could refine the concept and deliver with precision.

The Solution – A Blooming Moment

After a creative discovery session, our team proposed a web-based AR activation featuring a custom 3D animated flower. This flower would bloom and reveal the 2026 conference date.

Here’s what made it powerful:

• No app required – just scan a QR code

• Beautiful, elegant animation in the event’s brand colours

• Real-time interaction across hundreds of devices

• Screen-recorded version for display on the main event screen

  
  

Bringing the Idea to Life

From concept sign-off to launch, the collaboration between Veritas Events and Canopy Creative was fast and focused. Every design detail was refined in real-time. This included colours, fonts, and animation timing. The goal was to ensure the activation perfectly aligned with the creative vision.

“Every time I emailed, the response was quick. Fonts, colours, slowing the flower animation – every adjustment I asked for was met with a yes.” — Amy Cripps, Production Coordinator, Veritas Events

The Moment It Went Live

A25 welcomed over 400 attendees. Each guest received a printed card with a custom QR code. This code was also displayed on the big screen at the reveal moment.

“When the QR code went up and the flower started blooming, you could literally hear oohs ripple across the room.” — Amy Cripps, Production Coordinator, Veritas Events

With 349 scans in just moments, the activation was an instant success. Thanks to the screen-recorded version, the experience played for the entire room. Even those without their phones ready could enjoy it.

“It’s such a good feeling when a complex piece of tech just works. From side of stage, I remember thinking – ‘this is exactly what I asked for.’ Everyone was happy. Everyone loved it.” — Amy Cripps, Production Coordinator, Veritas Events

Feedback from the Veritas Team

The AR activation not only captivated attendees, but it also left a lasting impression within Veritas Events.

“It exceeded expectations in every sense. The responsiveness, adaptability, and level of detail were spot on. I’ve worked with a lot of suppliers, and this was one of the best experiences I’ve had.” — Amy Cripps, Production Coordinator, Veritas Events

Final Thoughts By Veritas

When asked what advice she’d give to others considering immersive tech for their events, Amy’s answer was simple:

“Embracing new technology isn’t daunting if you’re working with a partner who understands your vision. Be clear with your creative direction, provide visual references, and you’ll get exactly what you imagined.” — Amy Cripps, Production Coordinator, Veritas Events

“With Canopy, they did just that. And it was fantastic.” — Amy Cripps, Production Coordinator, Veritas Events

Project Snapshot

• Client: Veritas Events

• Event: Aesthetics 25

• Service: AR Activation – QR-based 3D Date Reveal

• Live Audience: 420+ Attendees

• Engagement: 349 Scans

  
  

Watch the Full Story

Hear directly from Amy Cripps in our 3-minute testimonial video here.

Want to Create a Moment Like This?

We help ambitious event teams bring high-impact ideas to life with immersive tech, fast.

Whether it’s AR, XR, or show-stopping LED and immersive installation experiences, our team delivers creative that’s built for live energy.

Reach out to us at contact@canopycreative.design or explore more work at www.canopycreative.design.

Planning an Event?

Reach out to the best at https://veritas.com.au/.

The Future of Event Experiences

As technology continues to evolve, so do the possibilities for event experiences. Businesses must stay ahead of the curve. Embracing innovative solutions like AR and VR can significantly enhance engagement.

The Importance of Immersive Technology

Immersive technology is not just a trend; it’s a game-changer. It allows for unique interactions that traditional methods cannot provide. This technology can transform how audiences perceive and engage with events.

Enhancing Customer Engagement

Utilising AR and VR can lead to deeper connections with attendees. These technologies create memorable experiences that resonate long after the event ends.

Operational Efficiency through Innovation

Incorporating immersive tech can streamline operations. It can reduce costs and improve overall event management. This efficiency allows teams to focus on creativity and innovation.

Conclusion

The integration of AR and VR into events is no longer optional; it’s essential. As demonstrated by the success of A25, these technologies can elevate experiences and create lasting impressions.

Businesses should consider how they can leverage these tools for their next event. The future of event experiences is bright, and the possibilities are endless.