Automotive Showrooms succeed or fail on how well they convert interest into intent.
Canopy Creative creates immersive showroom environments with LED story walls, digital twin configurators and delivery bay reveal moments that simplify complex options and keep buyers engaged. We integrate with dealer CRM, DMS and PIM systems so every interaction connects to live pricing, stock and finance. Sales teams gain one-tap control of synchronized zones for daily sales, launch events and handovers. Updates roll out in minutes across a single flagship or a national dealer network.
Our solutions reduce sales friction, increase test drive bookings and raise option and accessory uptake. Automotive brands benefit from consistent global standards, measurable ROI and future-proofed showrooms that support both local dealerships and international networks.
What Success Looks Like
Lead quality ↑
Richer in‑showroom engagement improves CRM scoring.
Option uptake ↑
Accurate data and presets speed the path to offer.
Config flows visualize trims and accessories clearly.
Time‑to‑quote ↓
Test‑drive bookings ↑
Guided journeys increase qualified drives.
Built for dealer networks
We template content across sites, manage approvals and data feeds, and keep ops simple with runbooks and remote support.
industry FAQ
How do we launch new models fast?
We keep content modular so hero films and feature loops can update per model cycle.
Will this clash with OEM brand standards?
We adhere to OEM CI while pushing innovation inside approved guardrails.
Can cars and people move safely around LED?
Hologram reveal moments
What about glare on paint and glass?
We tune angles, polarization and ambient levels so vehicles look flawless in person and on camera.
Can dealers run this without a full AV team?
Yes. Presets and runbooks make it simple. Staff control everything from a tablet or wall panel.
Plan your showroom
Book a free workshop.
We’ll map zones, data and KPIs, then scope a project suited just for you.