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Unlocking Realism: Photogrammetry is Changing the Game for 3D Art and XR Development

We believe in creating immersive, engaging, and unforgettable experiences for our clients and their end-users. Our team of skilled 3D artists and developers are dedicated to delivering high-quality content that meets the unique needs of our clients.

One of the technologies that we use to create these experiences is photogrammetry. In this blog post, we'll explore what photogrammetry is, how we use it in our work, and the benefits it offers.

What is Photogrammetry?

Photogrammetry is a process that involves taking multiple photographs of an object from different angles and then using complex algorithms and mathematical calculations to reconstruct it digitally. In simple terms, photogrammetry is the science of making measurements from photographs.

This technology has been around for over a century and has evolved significantly with the advancement of computing power and software. Today, photogrammetry is widely used in various industries, such as architecture, archaeology, forensics, and entertainment, to create highly detailed 3D models of real-world objects and environments.

Photogrammetry works by using photographs to create 3D point clouds, which are then used to generate 3D models of the object or environment being scanned. The process involves several steps, including capturing images of the object from different angles, selecting corresponding points between images, and using software to reconstruct the object in 3D space. The result is a highly detailed and accurate 3D model that can be used in various applications, such as virtual and augmented reality experiences, game development, cultural preservation, and more.

Photogrammetry can be done using different types of cameras, ranging from consumer-grade cameras to high-end professional cameras. The quality of the photographs and the level of detail captured depend on the type of camera used, the lighting conditions, the distance from the object, and the number of photographs taken.

While photogrammetry has many benefits, it also has its limitations. For example, it may not work well in poorly lit environments, and it may be challenging to scan highly reflective surfaces. Additionally, it requires significant computational power and expertise to process the images and generate accurate 3D models.

Despite its limitations, photogrammetry has revolutionized the way we create and interact with 3D models. It has made it possible to create highly detailed and realistic 3D models of real-world objects and environments, which can be used in various industries, such as entertainment, architecture, and cultural preservation.

How Canopy Creative uses Photogrammetry?

At Canopy Creative, we use photogrammetry to create realistic and immersive experiences for our clients. Our team of 3D artists use photogrammetry to create realistic assets for VR, AR, game development, and more. By digitizing assets using 3D scanning, we can create highly detailed models that can be used in different contexts.

For instance, in game development, photogrammetry is used to create highly realistic game assets. By scanning real-life objects, game developers can create accurate representations of objects that can be used in different games. In VR and AR, photogrammetry is used to create realistic 3D models that can be used in virtual and augmented reality experiences. By scanning objects in the real world, we can create immersive experiences for users.

Cultural preservation is another area where photogrammetry is used. In archaeology and cultural preservation, photogrammetry is used to document and preserve artifacts and cultural heritage sites. By digitizing these artifacts, we can create accurate representations of historical sites and objects for future generations.


Photogrammetry has a wide range of use cases, some industries know for using the technology include:

  1. Entertainment: Photogrammetry is being used extensively in the entertainment industry to create highly detailed and realistic 3D models for video games, movies, and TV shows. Game developers and film studios use photogrammetry to create realistic characters, props, and environments, which enhance the immersive experience for players and viewers.

  2. Architecture and Engineering: Architects and engineers use photogrammetry to create 3D models of buildings, bridges, and other structures. These models help with design and planning, as they provide accurate representations of real-world objects and environments.

  3. Cultural Preservation: Photogrammetry is being used in cultural preservation to create 3D models of historical artifacts and structures. These models can be used to preserve and document cultural heritage and to create virtual exhibitions that can be accessed by people all around the world.

  4. Forensics: Photogrammetry is being used in forensic investigations to create 3D models of crime scenes and other evidence. These models can help investigators recreate the scene and gain a better understanding of what happened.

  5. Surveying and Mapping Photogrammetry is being used in surveying and mapping to create 3D models of terrain and other geographic features. These models can be used for urban planning, environmental assessments, and other applications.

  6. Industrial Design Photogrammetry is being used in industrial design to create 3D models of products and components. These models help designers visualize and test their designs before manufacturing.

Benefits of Using Photogrammetry:

  1. High Level of Detail: Photogrammetry allows us to capture a high level of detail that is difficult to achieve with traditional 3D modeling techniques.

  2. Time-Saving: By using photogrammetry, we can create highly detailed 3D models in a shorter time frame compared to traditional modeling techniques.

  3. Accuracy: Photogrammetry creates highly accurate 3D models that are faithful representations of the original objects.

  4. Realism: Photogrammetry creates highly realistic 3D models that can be used to create immersive experiences for users.

Using photogrammetry in 3D art has revolutionized the industry by allowing for the creation of highly detailed and realistic assets that can be used in various contexts. This technology has made it possible for developers to create experiences that are more engaging and realistic than ever before.

We are committed to using the latest technology to create high-quality content that meets the unique needs of our clients. If you are looking for a 3D art and mixed reality development studio for your next project, don't hesitate to contact us. We'd be happy to discuss how photogrammetry can help bring your ideas to life.


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