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Scanning the Future: How Photogrammetry is Transforming Industries

Updated: Jan 27, 2023

#Photogrammetry is an incredible technology that allows us to create highly detailed and accurate digital models of real-world objects and environments. At Canopy Creative, we specialize in #3D art for games, film, #VR, #AR, and more, and we've seen and experience often, firsthand the benefits that photogrammetry can bring to these industries.


One of the biggest benefits of photogrammetry is the ability to create photorealistic 3D models almost instantly. In the gaming industry, this can be especially useful in creating highly detailed and believable worlds for players to explore. By using photogrammetry to create detailed models of everything from weapons and vehicles to props and environment objects like clifs, rocks and trees, game developers can create more immersive gaming experiences quicker.


Another area where photogrammetry can be incredibly useful is in AR marketing campaigns. By creating detailed 3D models of products using photogrammetry, companies can give consumers the ability to interact with them in a virtual environment before making a purchase. This can be especially effective for products like furniture and home appliances, which can be difficult to visualize in your own space from a 2D image. By allowing customers to see a product in 3D and even place it in their own home using AR, companies can increase the chances of making a sale.

The process of photogrammetry involves taking multiple photographs of an object or environment from different angles and then using specialized software to stitch them together into a detailed 3D model. This process can be done using either specialized 3D scanning equipment or even just a regular camera and a tripod. We at CC opt for the more manual but higher detail yielding DSLR option of photogrammetry scanning.


One of the most interesting use cases of photogrammetry is in the field of cultural heritage. By creating highly detailed digital models of historical artifacts and buildings, this technology can be used to preserve and share cultural heritage. This technology can be used to create virtual museum exhibits, allowing people from all over the world to experience these cultural treasures without ever having to leave their homes, to enhancing existing exhibitions with overalyed scanned data to show what objects may have looked like new, the posibilites are endless.


Photogrammetry also has many practical applications in the field of architecture. By creating detailed 3D models of buildings, architects can save time and money by avoiding the need for physical models and mockups. Additionally, photogrammetry can be used to create virtual tours of buildings, allowing potential buyers or renters to get a sense of what a space will look like before it's even built.


At Canopy Creative, we're always looking for new and creative ways to use photogrammetry to help our clients create amazing digital content. Whether it's creating photorealistic models for a video game, or creating a virtual product showcase for a marketing campaign, we're always pushing the boundaries of what's possible with this technology.


In conclusion, photogrammetry is an incredibly powerful tool that can bring many benefits to various industries such as gaming, AR, film, VR, and more. From preserving cultural heritage and making it accessible to the world, to creating more immersive and believable gaming experiences, photogrammetry is a versatile technology that is sure to continue to play an important role in shaping the future of digital content creation.


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