Canopy Creative at SWITCH Singapore 2025
- jesse barratt
- Oct 15
- 3 min read
Updated: Nov 8
Who We Are — A Quick Snapshot
Canopy Creative is an immersive media and spatial experience studio based in Melbourne. We work globally across various sectors, including:
Location-Based Entertainment (LBE) and immersive venues
Retail and flagship digital experiences
Training & simulation platforms (VR/MR tactical, industrial, and healthcare)
AR/VR storytelling and interactive environments for cultural and commercial spaces
AI-driven experience layers — analytics, personalisation, and responsive content
We operate at the intersection of creative design, emerging tech, and spatial computing. Our projects range from multi-user VR simulators to large-format LED interactive installations, Holobox activations, and full sensory brand experiences.
Our focus is simple: create immersive experiences that are not just visually impressive but also operationally viable, repeatable, and commercially scalable.
Canopy Creative Heads to SWITCH Singapore
Every studio founder knows the game has changed.
2023–24 was about experimentation.
2025 is where commercial maturity becomes the difference between a studio that thrives and one that fades into “cool concept but never scaled.”
Budgets are shifting. Clients are asking smarter questions. AI is changing production pipelines. The lines between software, content, and venue deployment are blurring fast.
Instead of treating other studios as competitors, we see a global ecosystem emerging. Cross-region partnerships, shared tooling, joint proposals, and tech licence exchanges could unlock far more than working in isolation.
That’s why we’re using SWITCH as a catalyst to gather a circle of studios and founders who want to talk openly about what’s working and what isn’t.
If You’re Attending SWITCH and You…
Run or lead an immersive/XR/spatial computing studio
Build digital experiences for physical spaces
Are exploring LBE, VR training, AI-driven content ecosystems, or installation-grade media
Are interested in creative-business alignment, pipelines, partnerships, or co-deployments abroad
Want to compare notes on how 2025 is shaping up in your region
What We’re Interested in Discussing
We want to explore several key topics, including:
How different regions are scaling immersive deployments (Middle East vs Asia vs Europe vs Australia)
Real numbers: budgets, success metrics, client education, and uptake barriers
Pipeline and production conversations: AI, Unreal, WebXR, custom stacks, multi-location rollout challenges
Partnering models: tech exchange, content licensing, shared IP across markets
What the next generation of immersive studios looks like — leaner? more software-driven? regionally hybrid? AI first?
Let’s Make the Most of SWITCH
We’re not coming to SWITCH just to collect lanyards, do harsh sales pitches, and listen to panels. We’re coming to connect with the builders, the teams pushing spatial media beyond art installation and into scalable infrastructure.
Whether it’s over a structured meetup or an impromptu coffee outside the venue, let’s sit down, compare war stories, and see what 2025 could look like if the right studios aligned on purpose.
Want to Connect?
If you’re going to be in Singapore between 28 OCT – 3 NOV and any of this sparks interest, reach out. We’ll coordinate a time and place and gather a small circle of like-minded studios for an honest and forward-focused conversation.
Let’s turn SWITCH into more than a conference. Let’s turn it into a network ignition point.
The Future of Immersive Experiences
As we look ahead, the future of immersive experiences is bright. The integration of AI, AR, and VR will continue to evolve. Businesses must adapt to these changes to stay relevant.
The demand for innovative solutions will only grow. Companies that embrace these technologies will enhance training, customer engagement, and operational efficiency.
In conclusion, the immersive media landscape is changing rapidly. By collaborating and sharing insights, we can navigate this transformation together. Let’s make the most of our time at SWITCH Singapore 2025 and shape the future of our industry.
