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Augment Your Marketing Strategy: How AR is Popping Up to Revamp Customer Engagement

Updated: Feb 6, 2023

Unleashing the Power of Augmented Reality for Marketing Activation with 3D Art Outsourcing and Augmnted Reality.


Augmented Reality is an innovative technology that has the power to change the way brands interact with their audiences. It provides a unique opportunity for companies to engage with their customers in a fun and memorable way. As the demand for interactive experiences continues to grow, companies are exploring the potential of AR to drive results and create impactful marketing activations. In this article, we'll discuss the future of AR in marketing and how 3D art outsourcing can help companies unleash its full potential.


The future of AR is bright and is expected to play a significant role in the marketing and advertising space. Brands that embrace AR have the opportunity to create interactive product demonstrations, immersive brand experiences, and virtual try-ons that provide customers with the information they need to make informed purchasing decisions. This type of technology not only provides a more engaging experience for consumers, but it also helps to drive sales and increase brand awareness.


At Canopy Creative, we are a leading 3D art outsourcing studio in Melbourne, Australia, specializing in 3D art for games, Metaverse, VR, AR, marketing, training and advertising. Our team of experienced artists and developers are experts in creating bespoke one-of-a-kind AR filters and activations that connect with consumers and deliver results. With a focus on AR, we understand the power of this technology and how it can help brands to create unique and memorable experiences.


One of the most exciting aspects of AR is that it offers a virtually limitless number of creative possibilities. Companies can use AR to create custom activations that align with their marketing goals and provide a fun and engaging experience for customers. For example, an automotive brand could use AR to create a virtual test drive experience, while a fashion brand could use AR to provide customers with the ability to try on clothes virtually.


AR also has the potential to revolutionize the in-store shopping experience. Brands can use AR to create interactive displays that provide customers with product information and even allow them to try on products virtually. This type of technology not only provides a more engaging shopping experience for customers, but it also helps to drive sales and increase brand awareness.


Event activation is another great use case for AR in marketing. Companies can use AR to create immersive experiences for attendees at events, trade shows, and conferences. For example, a brand could create an AR scavenger hunt that engages attendees and drives brand awareness.


In conclusion, Augmented Reality is a powerful tool that has the potential to change the way brands interact with their audiences. By embracing AR, companies have the opportunity to create unique and memorable experiences that connect with consumers and drive results. At Canopy Creative, our team of 3D art outsourcing experts are ready to help companies unleash the power of AR and create impactful marketing activations. Contact us today to learn more about how we can help you create memorable and results-driven AR experiences.



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