Over the past few years, the concept of augmented reality (AR) has been gaining traction, with more and more people embracing this technology to enhance everyday experiences. However, as we move forward, the trend is clear – wearable augmented reality technology will soon become part of our normal lives. Wearable augmented reality technology is essentially a combination of two technologies – wearable devices and augmented reality. These devices, which can be worn like glasses or headsets, provide users with a more immersive experience by overlaying virtual objects onto the real world. For example, imagine you are walking down the street wearing an AR headset, and as you pass a store, you see a virtual animated avatar wearing the latest fashion trends in the store window.
As this technology becomes more popular, it will have a significant impact on a variety of industries, including retail, fashion, and games. How we interact with our world, and more importantly, potentially how we interact with each other.
One of the most significant impacts of wearable AR technology on the retail industry will be the ability to provide customers with a more personalized shopping experience. With AR-enabled mirrors, customers can see how clothes look on them without having to try them on physically. Additionally, retailers can use AR to provide customers with information about products, such as ingredients, origin, or production methods, thus building trust, transparency and identity. With Canopy Creative's expertise in creating 3D art for marketing, advertising, interactive media and games, retailers can create engaging AR content to showcase their products and attract more customers.
The fashion industry is already exploring the potential of AR, with some designers using it to create virtual catwalks and showcase their latest collections. Wearable AR technology will take this to the next level, allowing consumers to experience the latest fashion trends in a more immersive and interactive way. Fashion designers can create virtual models of their products and pieces showcasing them in AR, allowing customers to see how the products look from different angles from anywhere.
The gaming industry is already benefiting from AR technology, with games like Pokemon Go using it to create immersive gaming experiences. With wearable AR technology, games will become even more interactive and part of everyday life, allowing players to experience virtual worlds and realities in a more realistic way. With Canopy Creative's experience in creating 3D art for games, we help developers create realistic and well integrated, engaging AR representations of existing or new game ideas for players to explore.
So, what can businesses do to prepare for this change?
Firstly, businesses should start exploring the potential of AR technology and how it can benefit their industry but more specifically there unique brand and identity. Secondly, they should partner with experienced AR content creators, such as Canopy Creative, to create engaging AR content that resonates with their customers and avoids feeling 'gimicky'. Finally, businesses should ensure that their websites and marketing materials are AR-friendly, making it easy and fluid for customers to access AR content.
Wearable AR technology is set to become part of our normal lives in the coming future and businesses should start preparing for this change today. By partnering with experienced AR content creators like Canopy Creative, businesses can create engaging AR content that resonates with their customers utilizing todays access and technology, thereby improving their brand awareness and postiioning themselves as trend leaders in their industry. With the potential benefits that wearable AR technology offers in the near future, there is no doubt that this trend will shape the future of interactive media production and many other industries. Get prepared today and contact the Canopy team to see how we can help.