AR Date Reveal - Aesthetics 25 - Veritas Events

Veritas Events approached Canopy Creative to elevate a staple element of their Esthetics 25 medical conference, the date reveal for the following year’s event.

Their team wanted to break from tradition and deliver something that would spark curiosity, engagement, and conversation among a highly experienced audience.

Their goal? Create a memorable, visually striking AR activation that would surprise 400+ attendees, and do it in just one week.

The Solution
Working from early visual references, we rapidly prototyped and delivered a web-based AR experience that revealed the 2026 conference date via a beautifully animated digital flower bloom. Guests scanned a custom QR code from their event cards and watched the animation unfold directly on their phones, no app required.

Key considerations included:

Precise animation timing for crowd sync
Cross-device AR compatibility
On-brand design and colour matching
Screen-recorded playback for large-format display

The Outcome
The result was a moment of pure audience delight. As guests scanned the code, the room filled with audible “oohs”. The AR flower animation captivated even the most tech-savvy attendees, and the client team was thrilled with the execution and speed.

“It was just a really good feeling of like, that’s exactly what I asked for. Everyone’s happy with it, loving it. It was just really, really exciting.”
– Amy Cripps, Production Coordinator, Veritas Events

Why It Worked
This project was a perfect storm of creative trust, fast collaboration, and tight execution. Veritas gave us a bold idea. We made it real, in 7 days flat.

Key Metrics
420+ attendees
349 QR scans in under 2 minutes
Full delivery from brief to print-ready in 7 days