The Steps Involved

Every project like every business and brand is diffrerent, here are some steps we find common between deployments in your industry.

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Step 1: Define sales/tenant goals

Select goals: shorten cycle, uplift conversion, or tenant retention. Align with sales and leasing leadership.

Choose sales/tenant KPIs
Align leadership
CRM integration confirmed

Step 2: Configure tech & formats

Choose VR, AR, projection, or LED formats. Lock vendors, select 2–3 hero assets, integrate CRM/CPQ.

- VR/AR content - Projection/LED rigs - CRM/CPQ integration - Staff enablement

Step 3: Run pilot showings

- 1 pilot showroom/tour - 50–100 prospects - Track dwell, conversion, satisfaction

Step 4: Test, Record, Improve In Live Service

- Cycle shorter 15–25% - Conversion up 10–20% - Tenant engagement improved - Scale to more sites

Frequently Asked Questions

Do VR tours replace physical showings?

No. They complement them and reduce wasted viewings.

How do we prove ROI?

Via cycle reduction, conversion uplift, and CRM attribution.

Do projection/LED installs need permits?

Yes. All installs must meet building codes.

What’s the MVP?

1 VR tour, 1 AR configurator, 1 projection lobby, 1 LED wall.

How do we scale?

Expand tours, add AR modules, replicate showrooms regionally.

What to track from day one

Track visits, dwell time, opt‑ins, conversion events, tenant engagement metrics. Anonymous or opt‑in only.

- visit_id - dwell_minutes - opt_in - conversion - engagement_score

Tech stack & ops

VR rigs, AR apps, projection/LED hardware, CRM/CPQ integration, SPARC analytics. Ops: safety approvals, accessibility, offline fallback.

- VR rigs - AR apps - Projection/LED rigs - CRM/CPQ integration - Offline fallback

Example MVP

1 VR tour, 1 AR configurator, 1 projection lobby, 1 LED storytelling wall. CRM integrated, opt‑in signage.

- VR tour - AR configurator - Projection lobby - LED wall

Download MVP spec || /resources/mvp-blueprint

Choose your format

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VR Tours

Walk‑throughs for buyers/tenants.

AR Configurators

Customers can choose their own furniture, finishes, layouts and more.

Projection Mapping

Activate façades or lobbies.

LED Walls

Dynamic commercial storytelling.

LBE Zones

Shared amenity activations.

Why immersive works in real estate

AR/VR tours, projection mapping, and LED showroom installs turn properties into experiences. Buyers and tenants gain confidence, leading to faster close rates and stronger retention.

Sales cycles are15–25% shorter with VR tours
Conversion is increased by 10–20% uplift with immersive demos
Tenant experiences are now premium immersive amenities that increase retention
Differentiate through projection/LED showrooms that signal innovation

Shorten sales cycles 15–25%
Increase conversion rates 10–20%
Create premium tenant experiences

Real Estate Playbook

You want faster sales cycles, higher conversion rates, and memorable tours, whether in residential or commercial.

This playbook shows how immersive tech turns interest into action.

See More Insights Into Immersive In Real Estate

KPIs & targets

**Sales cycles** −15–25%. **Conversion** +10–20%. **Tenant retention** uplift. **Ops** crash‑free ≥98%, launch ≤10s.

ROI snapshot

Inputs: sales uplift × volume, cycle reduction × sales value, tenant retention × LTV. Payback within 12–18 months.

- Sales uplift × volume - Cycle reduction × value - Retention × LTV - Payback

Pilot Design Example

Run 1 VR tour, 1 AR configurator, 1 projection lobby, 1 LED wall. Target: 50–100 prospects, KPIs met, zero incidents.

- 1 VR tour - 1 AR configurator - 1 projection lobby - 1 LED wall - 50–100 prospects

Safety, Privacy & Compliance in Real Estate XR

Projection/LED installs must meet building codes. AR/VR requires clear signage, opt‑ins, and CRM transparency. Accessibility defaults: captions, high‑contrast, strobe‑safe. No biometrics. LBE zones supervised.

• Building code compliance • Opt‑in signage • CRM transparency • Accessibility defaults • Supervised LBE zones

Risks & mitigations

Risks: low adoption, exec pushback, safety approvals. Mitigations: clear ROI, certified installs, staff induction, CRM linkage.