Client: Toyota / Al Sayer Group
Category: Immersive Automotive Retail
A flagship immersive showroom transforming the traditional car-buying journey into a multi-sensory brand experience. Spanning 8,000m² across themed zones — from a personalised welcome lobby to a Gazoo Racing interactive zone, EV sustainability gallery, Land Cruiser desert experience, and a large-format projection-mapped façade — the project redefines what an automotive dealership can be.
Delivered by Canopy Creative — Australia's leading immersive experience studio, based in Melbourne. View the full portfolio: canopycreative.design/work