Find the right immersive technology for your project
Not sure which immersive technology suits your project? Canopy Creative — Melbourne's leading immersive experience studio — delivers all of these. Here's how they compare.
AR Filters (Social Lenses) — from $3,500
Best for: Campaigns, product launches, events, brands chasing organic social reach.
Audience: Anyone with a smartphone on Instagram, Snapchat or TikTok.
Key strength: Mass reach, shareable, no hardware needed.
Limitation: Platform-dependent, short creative lifespan.
WebAR (No-App Browser AR) — from $4,500
Best for: E-commerce, product packaging, retail, print-to-digital, trade shows.
Audience: Any modern iOS or Android user — scan a QR code, no download.
Key strength: Zero friction, works on any phone.
Limitation: Lower fidelity than native app AR.
3D Product Configurator — from $6,500
Best for: Furniture, automotive, fashion, bespoke products with variants.
Audience: Website visitors on desktop or mobile.
Key strength: Drives purchase confidence, reduces returns.
Limitation: Requires quality 3D assets.
AI Photo/Video Activation — from $6,000
Best for: Events, conferences, festivals, experiential marketing.
Audience: In-person event attendees.
Key strength: Instant, shareable content created on-site.
Limitation: Requires on-site hardware setup.
Holographic Displays — from $9,000
Best for: Retail windows, trade shows, product launches, reception spaces.
Audience: In-person foot traffic.
Key strength: Visually stunning — genuine stopping power.
Limitation: Best viewed head-on; hardware hire adds to cost.
Projection Mapping — from $8,000
Best for: Events, galas, product launches, architecture, museums.
Audience: Live event audiences.
Key strength: Transforms any surface; spectacular at scale.
Limitation: Requires controlled lighting; hardware hire adds to cost.
Interactive Installations — from $15,000
Best for: Museums, science centres, brand spaces, exhibitions, foyers.
Audience: In-person visitors of all ages.
Key strength: Deeply memorable; turns visitors into participants.
Limitation: Higher investment; on-site installation required.
VR Experiences — from $18,000
Best for: Enterprise training, defence simulation, brand experiences, property.
Audience: Headset wearers — usually a controlled environment.
Key strength: Total immersion; measurable engagement and outcomes.
Limitation: Requires headsets; works best with a guided setup.
Digital Twins / Virtual Showrooms — from $25,000
Best for: Property, automotive, retail, manufacturing, enterprise.
Audience: Anyone with a browser — accessible anywhere.
Key strength: Sells 24/7; reduces physical showroom reliance.
Limitation: Highest upfront investment; 3D capture required.
Not sure which fits your brief? Book a free 15-minute call at canopycreative.design/contact — we'll recommend the right technology for your goal and budget.